From Our Editors
The owners of The Swag Society, a group of fashion-conscious beauty and apparel stylists, send their expertise to clients in the mail once a month. They do so by asking clients to fill out a survey about their lifestyles, habits and hobbies, and occasions they find themselves dressing for. With that info, they put together a completely personalized box of products that includes make-up, jewelry, and other accessories, and send it out to the client.
While the first box's contents are immediately useful, they are more meant to help clients pursue a long-term strategy in which each box is a mini lesson plan in what styles and fashions flatter best. After a year, the team reports that most clients have a huge collection of make-up and accessories appropriate for most every occasion, with the possible exception of an alien invasion, since its impossible to predict what color flag our new overlords will fly.