From Our Editors
Lori Taylor finds it easy to sum up what's unique about her photography business—"We want people to not only love their photos, but also to love their photographers." Initially, the lifelong photography hobbyist spent 20 years as a restaurant manager, learning the value of personalized customer service. It's a value system she still practices, diligently manning the LA's Photography phones seven days a week in addition to running photo shoots. Each of the photographers on Lori's team of photographers specializes in a particular kind of photography that ensure each of the studio's yearly 150–200 graduation gigs, 45–65 weddings, and multitude of family portraits shines uniquely. Lori personally listens to clients describe their needs before matching them up with the specific photographer on staff whose skills are best suited to the occasion in mind. The resulting harmonious relationship between subject and photographer seems to be what drives the company's wealth of referral business. "We've never really needed to advertise," says the cheerful owner, who mostly acquires clientele via word of mouth and by defeating other photographers with her darkroom jujitsu.