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From Our Editors
Run by designer Jenna Herbut and her brother Chandler, also a designer, the fairs showcase the work of more than 250 Canadian artisans and designers at events Merge magazine has described as "the craft sale for the next generation." The laid-back emporium—that has received tons of positive press—thrums with the energy of desingers such as Sugar + Candy, Faye Tality Couture, and Prickly Potter Ceramics as they enthusiastically promote their wares. Music serenades ears wandering between booths, and homemade creations from vendors such as My Chocolate Tree sate hunger with snacks that are as sweet and savoury as a love poem written in worcestershire sauce.
As an extension of her mission to improve designers' livelihoods, Jenna channels her background in marketing into a parallel venture Make It! University, which helps artisans hone their business models.
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