The Fine Print
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About A Chat with The Hoop & Needle
What services does your business offer and what makes your business stand out from the competition?
The Hoop & Needle provides modern cross-stitch and embroidery supplies for a new generation of stitchers. Our classes feature small sizes, personalized attention and a laid back approach. Classes include all supplies and you'll end up with a piece that you will love for years to come.
Of the products you sell, which are your favorites?
We feature small independent makers. Some of our favorites are Kiriki Press, Studio MME, Threadfollower, Disorderly Stitchers, Dandelyne, Sublime Stitching and many independent cross-stitch and embroidery pattern designers.
What was the inspiration to start or run this business?
I've always loved cross-stitching but never cared for the teddy bears and angels and other "cutesy" things that seemed to be the only thing available. I started by creating my own series of edgy patterns. Our new store highlights other makers determined to bring hand stitching into the next century.
What do you love most about your job?
I love when complete beginners decide to take the leap into a new craft. It isn't nearly as hard or intimidating as many think. And I also love meeting people who have decided to take up the craft again.