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About this business
From Our Editors
A true family business, Ella Bella Rozio's Institute of Fashion combines the talents of founder and 25-year fashion-industry veteran Rocio Sanchez with her daughter Gabriella Tello's fresh take on trends and her son Fernando Tello's marketing savvy. While Fernando handles business matters, the mother-daughter duo helm the school and its workshops, leading fledgling designers through courses in fashion history, window display, and wardrobe planning.
Students find inspiration for their own creations in the custom-made gowns of Rozio Couture. Though the designers focus much of their energy on bridal and red-carpet wear, they also nod to the needs of everyday fashion with creations such as the ella 1 dress, a simple black tube that attaches to swooping skirts, dramatic ruffles, or elegant flotation devices.