From Our Editors
Runner's Co. answers the calls of veteran and novice runners alike, equipping athletes with comfortable apparel and supportive shoes. The fitting process employs video gait analysis and a targeted line of questioning to match joggers with their sole mates. The Asics-brand Kinsei 3 sneakers ($180) pamper male back paws with a discrete heel unit, an impact guidance system, and a hidden compartment for car keys and sandwiches. Women might opt for the Saucony-brand Kinvara trainers ($90), which weigh a scant 7.7 ounces and boast high levels of flexibility. Alternatively, Superfeet Green insoles ($34.95) provide cushioning and motion control, eliminating awkward incidents where uncontrolled feet carry runners backward through fast-food drive-thrus. Browse the shop's impressive inventory online.