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About this Business
From Our Editors
Moved by an article about deployed troops that felt forgotten by their country, Heidi Janson decided to show her support by doing what she does best: matching brides to their perfect wedding gown. Heidi staged a gown giveaway for 50 military brides in 2008 at her bridal boutique?a modest start for Brides Across America, Inc., which has since paired more than 12,000 brides with designer dresses. The organization garnered the attention of ABC's Nightly News in 2011 and 2012 and People magazine in 2013, though its highest honor came during a 2012 White House event hosted by Michelle Obama and Jill Biden.