From Our Editors
The blow-dry bar is a trend that's sweeping the nation, thanks to its potent combination of glamour and convenience. Ooh La La Beauty Bar takes the concept another step forward, encouraging clients to visit its locations for both out-of-the-blue indulgences and ongoing beauty maintenance. To that end, the beauty bars—which are located in shopping centers in 11 states and counting—have added custom spray tans, waxing, and threading to their slate of services.
Hairstyling and makeup, however, are still the show stoppers at Ooh La La. At each location, a blowout starts with a consultation, scalp massage, shampoo, and conditioning. From there, the stylists works their magic with heat tools and round brushes to create polished, long-lasting styles ranging from voluminous and bouncy to sleek and straight. Makeup artists, meanwhile, play with their palettes to come up with flattering, tailored looks for everyday wear or special occasions.