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From Our Editors

Owner Crista Botticello was only 19 when she opened Ooo La La’s doors to the East Aurora community, but her fashion-forward tastes suggest an intimate acquaintance with trends in America and abroad. That unique sensibility is reflected in her boutique’s selection of casual apparel and formalwear, which includes dresses, jackets, jewelry, and handbags designed by emerging locals or renowned artisans from New York and Los Angeles. Nestled in an idyllic brick storefront, the spacious store often hosts special events, such as fashion shows that benefit local charities or show off the cummerbund’s underappreciated versatility.

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