From Our Editors
Michael Wulf came to an important conclusion at a young age. At the tender age of 18, he put his college plans aside in favor of opening East Aurora's first cupcake-focused bakery, which he named Swirls. What he perhaps wasn't expecting was a 35-person line out the door on opening day, and selling more than 1,000 cupcakes in less than four hours to excited customers and one famished bear. Swirls went on to sell 2,500 additional cupcakes that weekend, and has quickly risen to become a local staple for a sweet fix.
Today, with the help of Wulf's sifting and whipping bakers, he oversees a selection of miniature cakes churned out in daily flavors such as red velvet, signature chocolate, and black and white. A myriad of specialty cakes are available by the dozen, and rotate as daily specials in varietals such as boston cream, honey banana, and salted caramel.