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From Our Editors
In just three years, Integra Tire Auto Centre has expanded from a single store into a successful franchise with 70 centres sprawled across Western Canada. The team at Integra credits its swift success to its commitment to the word written right in its name: integrity. Not only licensed but also continuously trained on the new techniques, the technicians at each location exercise the best practices during each and every service, from outfitting rides with new tires by Firestone, Dunlop, or Samson to swapping out oil or replacing melted ice cubes in the air-conditioning system.
The Integra crew occasionally emerges from beneath the car to donate time and money to the community. In 2011, technicians in Edmonton leaped from airplanes in the “Jump for Jugs” fundraiser, and in Balcarres, the team rounded up the entire community to raise $8,000 for cancer research.