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From Our Editors

Jennifer Groberg has always loved a challenge. A math wiz, she worked at Wells Fargo before leaving to help her brothers start their business. She acted as their chief financial offer as the company grew from their parents' garage to employing more than 20 people. It was this experience that inspired her to branch out on her own, when she founded BookSmarts Accounting.

At BookSmarts, Jennifer not only provides a variety of accounting services but also helps her clients learn to handle their businesses on their own via QuickBooks seminars. She has gathered an extensive list of institutional clients, ranging from the University of Utah to small local businesses.

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