From Our Editors
Brazilian Keratin Treatments are a long-lasting, relaxer-free method of eliminating frizz and making hair smooth, shiny, and easy to style. Using a complex formula with the main ingredient keratin (the protein that makes up hair) and applications of an extremely hot iron, the stylists at Demi Salon will goop your frizz and then iron it into oblivion, leaving each filament of your cuticle-covered follicular filaments infused with natural hair proteins—smoother, silkier, and as shiny as Al Gore's Nobel Peace Prize. Also exactly like Al Gore's Peace Prize, Keratin-treated hair must be coddled for a few days, lest kinks and crimps form as the treatment sets, and should be washed with sulfate- and sodium chloride-free shampoos to lengthen the effects. With proper care, a Brazilian Keratin Treatment can last up to a few months, allowing you to meet an entirely new group of friends and trick them into thinking your hair never looked like Dustin Diamond's. Additionally, Demi Salon's streamlined studio, fitted with handsome hardwood floors and an open airy layout, makes it an ideal spot for streamlining your mane and adopting a new, less frazzled alter ego.