About this business
From Our Editors
The Venice Beach outlet for American Apparel’s simple fashions draws inspiration from its surroundings, with a tremendous selection of clothing in both white (classic beachwear) and loud neon colors, which represents the eclectic nature of Venice Beach. Beachwear staples are well-represented, from Henley t-shirts to flip-flops at this beachside boutique, which, thanks to its wide-but-shallow storefront, looks like a cross between an established business and a pop-up shop. The back wall is lined with pre-packaged essentials in the usual array of American Apparel colors, while sales racks – and dance music – pour onto the boardwalk out front. The store also carries a wide selection of women’s beach gear and intimates.