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About this business
From Our Editors
Crossing the Ohio River on the north side of Louisville, it’s impossible not to notice the glassy façade of the KFC Yum! Center right on the river, a gleaming, $238 million cathedral to the University of Louisville’s flagship sport: basketball. Perennial powerhouses in both the men’s and women’s competition, Louisville showcases its fast-paced brand of basketball to one of the most loyal fanbases and student bodies in the country. While hoops may be king—the men’s basketball squad has won the school its two only NCAA Championships—the Cardinals take pride in a host of distinguished sports, including a football team that won both the Big East Conference and the Orange Bowl in 2006, leading the basketball team to briefly experiment with wearing helmets and cleats.