From Our Editors
Ryan "Cowboy" Ehmann, who recently pitched his unique story to the industry mavens of ABC's Shark Tank, thought he'd never ride a horse again. A horrendous rodeo accident left his jaw shattered, his checkbook empty, and his body bereft of muscle tone. But the naysayers who counted him out didn't know about Ryan's secret weapons: pure grit and absolute determination. Soon, through a combination of will, nutrition, and intense workouts, Ryan got into in the best shape of his life. This redemption story found its happy ending at the place where life looked the darkest—the rodeo ring. There, Ryan capped off his extraordinary comeback in the best way possible, snatching a national television title and a place in the bronco-busting history books.
Now, Cowboy Ryan shares the system that changed his life with others looking to kickstart their own fitness renaissances. Pairing his signature Cowboy Woo Hoo and Rodeo Abs workouts with upbeat motivational coaching, he helps his clients shed inches quickly and keep them from slinking back inside of Trojan donuts. His 10-year career as a fitness guru has attracted the attention of investor Daymond John, founder of FUBU and reality TV star on ABC's Shark Tank.