Massey's Professional Outfitters, Covington

When Darryl and Larry Massey founded their flagship sporting goods store, Massey’s Professional Outfitters, in 1972, they never dreamed it would become an empire. But that’s exactly what happened. Within a handful of years, the father-and-son company had sprouted five locations stocked with a range of recreational equipment for outdoor enthusiasts. Though an undulating market and shifts in consumer interests challenged the company, Massey’s remained dedicated to equipping its clientele with gear from revered brands such as Patagonia, North Face, and Lowe Alpine. Today, their legacy is carried on by family members who share their vision of focusing on the needs of each consumer, whether the client wants to rent a kayak or requires specialty footwear for hiking or wading through a swimming pool of cake batter.