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About this business
From Our Editors
Few can dependably predict the future, and Matthew Wolcott probably wasn't prepared to predict even his own destiny while he was studying history at Lee University. A part-time job at Sears Portrait Studio led to classes at the New York Institute of Photography, setting the stage for a full-fledged career snapping portraits and twiddling thumbs in darkrooms. These days, Image Photography is the home base of Matthew's current passion: documenting the slices of life that make up people's personal histories, from birth to weddings and graduation. He snaps candid and posed shots within his controlled studio—where he prefers the sophisticated minimalism of a white background—and his clients can select a favorable outdoor spot for on-location shoots. After each session, he expertly tweaks color levels and digital filters to best accentuate natural grins of each subject while highlighting jawlines that conform to the golden ratio.
After years of snapping photos alone, Matt was joined at Image Photography by Cassie Lawler. While working as a retail banker, Cassie took a vacation to Mexico, where she snapped more than 500 photos. She had a favorite—an image of a beachfront taken from the top of a lighthouse. She hung a print on the only wall that she personally owned, and it was that image that reminded her daily of her inborn passion for photography. When she isn't capturing unforgettable portraits with Matthew, Cassie studies human environmental sciences at the University of Alabama.