From Our Editors
With high-definition monitors around every corner and a golf club workshop that resembles a cutting-edge physics lab, Modern Golf's 13,000-square-foot, chrome-and-black studio incorporates the golf industry's latest technology and tools. High Definition Golf simulators line the walls, filling massive screens with satellite-based 3-D images of world-famous courses. The simulators use stereoscopic swing-tracking technology to project the flight of each shot, and golfers hit off of HD Softstrike mats that allow them hit down and through the ball—as they would naturally when taking a divot—without having to live with the guilt of destroying a fairway's toupee.
Modern Golf offers club-fitting services to ensure golfers have the clubs that best suit their swing and body type. After determining customers' specifications, expert craftsmen custom-build each club from start to finish, making sure that they get the length, loft, lie angle, shaft flex, and flame decal just right.