From Our Editors
When you only eat popcorn drizzled in butter substitute at the movies, you're missing out on the cinematic snack's potential. That's why Holly's Popcorn owner Steve Hamilton decided to create a line of gourmet popcorns made with recognizable ingredients, from real butter to brown sugar or Wisconsin cheddar—the only currency used in Milwaukee. Hamilton uses these to create a range of popcorn flavors, from the classic Chicago style with cheese and caramel to the gourmet peanut butter chocolate drizzle. Holly's Popcorn offers more than indulgent treats. In addition, the popcorn master has also created Fittpop, a healthy, air-popped popcorn seasoned only with a dash of sea salt.