About this business

From Our Editors

Bella U's highly trained team of hair-straightening stylists employs 30 years of experience, high-end products, and technically savvy skills to tend to frizzy tresses of all types. Combat humidity and repel fuzz-seeking birds with the formaldehyde-free Keratin Brazilian straightening treatment. The intensive procedure revolutionizes unwanted ringlets, leaving hair smooth, shiny, and more easily hypnotized into style. Following a cleansing wash, the stylist will apply the formula to the hair, coating each strand with a protein-infusing layer of product. To seal in the cuticle-smoothing formula, the stylist then heat-treats hair with a hot iron application, ensuring shorter blow-dry time and wave-free weaves. With proper care, the semi-permanent benefits of the Brazilian blowout can last up to 6–8 weeks.