About this business
From Our Editors
It's not just the designer cocktails, sinfully plush couches, and pervasive purple ambiance at 49 Grove that draws a crowd—though they certainly help. The lounge—with more than 14,000 Facebook fans—also has a knack for helping its guests see and be seen by the cream of the social crop. As noted by New York Magazine's Rebecca Milzoff in her upbeat review, the lounge has been a favorite watering hole for the likes of Sean Lennon, Narciso Rodriguez, and Keith Richards' daughters, giving it an anything-could-happen kind of vibe. On any given night, DJs spin music that keeps the evening upbeat, with drop-ins by celebrity DJs as well.