About this Business
From Our Editors
When Rich and Greg Komen decided to make the world's best cinnamon roll, they didn't just dive in. They researched. After three months of working with a food connoisseur and taking numerous trips to Indionesia, they found the secret behind their, and eventually Cinnabon's, success: their Indonesia Makara cinnamon. Now their cinnamon rolls can be found throughout the US, each still made with the same cinnamon and topped with a gooey glaze of cream cheese frosting.
Despite the nearly 30 years that have passed with great success, Rich and Greg have continued to innovate. Beyond their classic rolls, they now serve tinier, bite-sized portions—including the Minibon, Cinnabon Stix, and even just the sticky center of their classic cinnamon roll. They also pair their desserts with decadent drink options, blending coffee and chocolate into Mochalatta Chills and blending frozen lemonades with a range of fruity flavors. Some of these drinks even contain swirls of Ghiradelli chocolate sauce or candy, making them as sweet and refreshing as dancing in soda rain or capsizing while kayaking through a river of Cinnabon's cream cheese frosting.