From Our Editors
Trainer Gabriel Serra lifted his first weight at the age of 12. His mother had signed him up at a gym in Brooklyn, and although he loved the gleaming rows of bench presses and free weights, he was mystified by how to use them. He began imitating other lifters to learn from their techniques, and slowly grew from a puzzled boy to a powerful and exercise-savvy young man. In homage to the lessons he learned through imitation, Gabriel began Rugged Strength, his own program for others to imitate in order to achieve healthy, happy lifestyles and wardrobes free of novelty muscle suits.
Serra's philosophy not only seeks to adapt each workout towards an individual goal, but stresses an everyday adherence to good nutrition and healthy activities to help make that goal achievable. In addition to custom, one-on-one personal training, he leads heart-pumping small group boot camps, pitting athletes against kettlebells and TRX suspension equipment to build muscles without straining joints. He typically holds classes outside, where the fresh air, sunshine, and chances of buffalo stampedes inspire his students to push themselves harder.