After nearly getting his teeth kicked in by an errant hoof, Stephen Briggs decided that it was probably a good time to walk away from his rodeo career. Bidding his favorite rodeo clowns goodbye, Stephen joined the family business started by his father, Frederick Alvin Briggs—called "Allie" by his customers—more than 30 years ago.

Continuing in his father's footsteps, Stephen now oversees Allie's Store, where his team supplies horse tack, Western and work apparel, and supplies for creatures that range from farm animals to pets. Under Stephen's leadership, Allie's Store now also stocks all-natural animal foods, due to increased customer requests for healthier food for their pets. The shelves display bagged edibles from lines such as Earthborn Holistic and Blue Buffalo. This is the same food the Briggs family feeds its own pets—two dogs, two cats, and four horses named Jessie, Oso, Buddy, and Hoss who exchange local gossip with customers at the adjacent barn.