From Our Editors
Seth McMillan started McLovin in June 2012 to supplement his own wardrobe. He couldn’t find anything in the Omaha area that really suited his style, so he opened McLovin to stock a range of unique men’s clothing and accessories including trendy T-shirts, underwear, and socks. The shop’s exposed-brick wall limits distractions, instead letting eyes move to the more-colorful attractions lining the racks. Striped tanks, neon James Tudor and Andrew Christian underwear, and Pan Am Brands satchels all beckon the interested buyer with their eye-catching hues and trendy reputations. True to Seth’s focus on quality, McLovin also seeks out clothing manufactured domestically with sustainable materials and recently became a licensed retailer for Ultimate Fighting Championship training gear.