From Our Editors
ShortKitchen’s name hints at its mission: to help users get in and out of the kitchen in as little time as possible. Staff members base each of their health-focused recipes on the prepared, semiprepared, and raw foods found at a standard Trader Joe’s grocery store, rather than forcing customers to spend weeks tracking and hunting their own kale. After customers submit an online questionnaire outlining their fitness goals and dietary preferences, ShortKitchen’s nutrition pros get to work choosing the Trader Joe's products that best fit the client's personal tastes. They design custom restaurant and takeout dining plans, or craft plans with 9–12 weekly recipes and grocery-shopping lists—each of which is tailored to diets such as gluten-free, weight-loss, and paleo.
Rather than basing plans on calorie counts, staffers balance their recipes with a healthy ratio of carbohydrates to fats to proteins. They also scale each Trader Joe's grocery list to include only the ingredients needed for each meal, ensuring customers don’t have to throw out leftovers at the end of the week or stage a hostile takeover of their neighbor’s pantry.