20Lounge Nail Bar, Scottsdale

Beneath the shine of 20 Lounge Nail Bar and Boutique, a singular purpose pushes it forward: to bring high-end luxury to the masses. Like a beauty-conscious cousin of Johnny Appleseed, the ever-expanding franchise has planted locations throughout California and Arizona, always pampering its clients with the same menu of services. Therapists, for instance, perform facials using Dermalogica's MicroZone products, which wash away acne, reduce the appearance of wrinkles, or exfoliate the skin. Mani-pedis, on the other hand, polish and dress nails in a rainbow of available colors, rendering their surfaces complementary to freshly waxed legs or accessories such as a freshly opened box of crayons.