About this Business
From Our Editors
The bright desert sun has barely risen over Phoenix when Sharon Beatty unlocks the door of her shop, smiling as she imagines the colorful cupcakes she is about to bake. The cake-decorator spends the entire morning preparing fresh cupcakes for the day, topping the warm cakes in playful swirls of fudge, buttercream, and cream-cheese frosting. Her imaginative cupcakes were lauded by Az Food Magazine as having "a sweet filling that compliments the cake flavor."
By noon, customers amble in and out of the sunlit shop, ordering salted-caramel, chocolate-peanut-butter-cup, and amaretto cupcakes by the dozens. Sharon also custom designs specialty cakes for all occasions. Shoppers can choose from an elegant, flowery tower to celebrate a wedding or a detailed map of Nebraska to remind them where they buried their collection of half-dollar coins.