From Our Editors
Though the strand-savvy stylists at Beaute de Jour lend their aesthetic acumen to haircuts, it’s their coloring services that stand out, landing them a spot in the top five on Dallas A-List’s “Best Hair Color” contest in 2011-2012. Part of their secret lies in their use of L’Oreal Professionnel products. Unlike traditional dyes, which rely on ammonia and the whispered blessings of an alchemist, L’Oreal Professionnel employs INOA. The compound not only re-colors strands, but it delivers a fist-full of oils direct to follicles, keeping hair moisturized for up to six weeks.
When they’re not holding color wheels up to heads, the stylists perform a slew of trendy and technologically adventurous specialty services. Stylists restore weather-worn hair with Japanese hair straightening’s thermal reconditioning, or add length to locks with extensions made from 100% human hair. To keep hair bulwarked against the elements, the salon slathers scalps in Rene Furterer products, a plant-based line created by a French stylists in the 50s to renew color-damaged hair.