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About this business
From Our Editors
Growing up in Las Vegas, Dr. Raymond Frye found himself drawn to bling at a young age. After training in general dentistry in Oregon, he decided to return to that youthful love of all things sparkly by imbuing his clients' teeth with an otherworldly glimmer. To that end, he created Bling Dental Products and launched a series of cosmetic-dental products such as the in-home Icing teeth-whitening kit, the Diamond ultrasonic toothbrush with UV sanitizer, and Shazzam teeth-whitening strips. Embarking on several projects, such as his pro-bono work in Brazil, Dr. Raymond's creations form an arsenal against dullness that aided in the gifting suite at the 2012 Academy Awards and help non-celebrity clientele flash a smile to gain entry to exclusive clubs and temporarily blind bouncers at movie-award ceremonies.