From Our Editors
Kids often have very short attention spans, quickly losing interest in their toys and trading them in for the next flavor of the moment. But Pleygo has found a way to keep up with their constantly changing demands. Founded by parents, the company rents out hundreds of trending LEGO sets, including collections that depict scenes from Batman, Harry Potter , and Star Wars. Through three levels of membership, parents simply queue up an online wish list of desired LEGO sets, and then kids wait for the first to arrive. All of the pieces—plus 10 spares, in case some get lost—come freshly sanitized in a mesh bag with a print-out of assembly instructions. Kids can exchange sets as often as they'd like, building an exciting new tower each week if they so desire, much like Donald Trump. And parents need not worry about racking up mailing charges, as shipping is included in the membership—each set arrives with a pre-paid return shipping label.