About this Business
- HoursSunClosedMon-Sat10:00 AM - 6:00 PM
From Our Editors
In the late 1920s—just as the Great Depression struck America—Merle Norman took up a project in her tiny California kitchen to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, and she knew that getting them on as many faces as possible would help her develop a following of customers. She was right—and in 1931—she and her nephew opened their first studio in Santa Monica. The pair eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services—from foundation checks to express facials—allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.