About this Business
From Our Editors
During his childhood in West Africa, Amen Iseghohi learned life lessons from two main sources: his grandmother and the tires in his backyard. His grandmother taught him that the spiritual and physical are intertwined, and his workouts with tires supported her theory. By persevering when their weight exhausted him, he learned the importance of soldiering on even when a task seemed impossible, a lesson that has stayed with him through his workouts and beyond.
Nowadays, at his Phoenix fitness studio, Amen imparts these same lessons to Americans with minimalist workouts that are accessorized only by his childhood nemesis: tires. These particular tires, which are meticulously cleaned, build strength, speed, flexibility, and balance, as well as teach the most important skill of all—the ability to defend yourself against on out-of-control tire swing. Amenzone also offers the opportunity for fitness fans to join the Training Tour for LIfe, hitting cities across Southwest including Scottsdale, Phoenix, Tucson, and Chandler. The Training for LIfe tour hosts fitness events featuring DJ-spun music, back-to-the-basics workouts, and opportunities to give to the Amenzone Foundation, supporting the fight against childhood obesity.
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