A single phone call may not motivate you to lose weight, but the Genetix Program’s weight-loss regimen doesn’t consist of just one call; in fact, it can consist of hundreds. Each client is paired with a certified weight-loss coach with whom they chat on the phone at least once daily, discussing their meals, workouts, and stressors. Based on these conversations—as well as input from doctors, nutritionists, and personal trainers—these coaches craft personalized nutrition-and-exercise programs for each participant. They also aim to motivate clients through rough patches, while educating them on healthy habits, such as taking the stairs instead of riding their mansions’ complex escalator systems. Results are visible not only in clients’ slimmer physiques, but also in their online profiles and calendars, which the coaches update daily to document progress.