The founders of ecomom believe there's a connection between the health of children and the environment. To this end, every product they sell goes through a 70-point inspection, which checks for everything from eco-friendly ingredients to fair-trade practices. After an item passes, the staff lists it on the website, and helpful icons indicate which goods are organic, nontoxic, and gluten free.
This process can make it easy for parents to find chemical-free baby foods such as Plum Organics Mish Mash, recyclable diapers from brands such as gDiapers, and all sorts of toxin-free bath toys. The store's merchandise isn't limited to young humans; a selection of organic makeup and beauty tools, shaving supplies, and newspaper clippings about the dangers of jumping on the bed cater to the interests of adults.
ecomom’s adviser board includes Jonathan Greenblatt–the director of the White House Office of Social Innovation and Civic Participation and co-founder of Ethos Water–and Dr. Alan Green–founding president of Board of Society for Participatory Medicine and author of eco-minded childcare literature. The board constantly looks for new criteria in selecting products. The company also donates meals to food banks and emergency organizations for every online order placed.