About this business
From Our Editors
Next Generation Fitness 24/7's storefront gym unfurls into an expansive studio where a buzzing hive of massage therapists, personal trainers, and kickboxing coaches motivates guests at all hours of every day. The gym's signature P90X and boot-camp classes run students through a gambit of cardio, strength training, and muscle confusion—a technique for working out every muscle group and maximizing regimens. To kick-start individual workouts, coaches teach students to make the most of the amenities, which include strength- and resistance-training machines and cardio equipment such as cycles and treadmills. Carpeted side-rooms house massage therapists whose hands roam backscapes to root out soreness and muscles tension, relaxing patrons after intense workouts full of hoisting free weights or letting the treadmill take a turn running on your back.