Suns Out, Phones Out? Groupon Survey Finds Families Will Spend More Than One-Third of Summer On Their Devices

With the upcoming Memorial Day weekend and the school year winding down to a close, we asked 1,000 parents how much time their families plan to spend on their electronic devices this summer––and the results were staggering. The average American family will spend more than one-third of summer, which is the equivalent of 35 days, using their electronic devices. The survey also found that the average child will watch an estimated 60 movies and play 150 hours of video games over the summer months.

“We love technology, but we also think it should be in the service of something we love even more, which is spending time with our families and experiencing the compelling local activities offered during the summer months and throughout the year,” said Greg Rudin, head of Fun Things To Do at Groupon. “As parents, we’re often just as guilty as our kids when it comes to screen time, which is why it’s important for the entire family to put down our devices every once in awhile and go make some memories together.”

When asked how too much screen time affected their children, 77 percent of parents said screen exposure influenced their child’s mood, 62 percent said they face regular battles to get their children to put down their device and almost half said too much screen time impacts their sleep. And their children weren’t the only ones impacted by too much screen time, parents said they feel like they personally waste one of out every four weekends per month and throw away 9 non-working days over the summer due to their own inactivity.

Parents were asked the top five ways that families can make sure they get the most out of their summer without being consumed by their electronics, and they identified the following:

  1. Hitting the beach
  2. Attending a BBQ
  3. Going on a road trip
  4. Visiting a zoo
  5. Going to a water park

But according to parents, ditching the technology and spending more time with the kids over the summer months won’t come cheap. The survey asked parents to imagine their perfect family weekend and found Moms and Dads estimating it would cost $2,328. Parents said they would spend $1,465 on travel, lodging, taxis and fuel––with an additional $510 spent on admissions and tickets to attractions and evening entertainment. Parents also estimate that they’ll spend $353 on meals during the perfect family weekend.

For those families looking to have the perfect weekend on just about any budget, Groupon’s amazing collection of things to do deals offers a number of savings opportunities on top summer activities, including family activities, tickets and events, outdoor fun and top deals of the week. To view the entire collection, please visit https://www.groupon.com/local/things-to-do.

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Groupon Celebrates National Small Business Week

Groupon Celebrates National Small Business Week by Revealing the Top 10 Best Cities for Local Businesses

It’s National Small Business Week, which is a great time to celebrate the impact local businesses, owners and employees have on our daily lives. According to the U.S. Small Business Administration, there are more than 28 million small businesses in the United States––accounting for two out every three new jobs created. Whether it’s for generating economic growth and job creation or defining the unique and distinct character of our neighborhoods, this week is the perfect time for us to show how much we love these businesses, the communities they foster and the experiences they deliver.

Since we’ve worked with well over one million local merchants and generated more than $13 billion for these businesses, we decided to take a look at our sales data to see which cities were the best places for small businesses. The top 10 best cities for small businesses––meaning they sold the most local Groupons as a percentage of subscribers––are:

As the world’s largest small business ecommerce marketplace––90 percent of Groupon merchants have 20 or fewer employees and almost one-third are sole proprietors––local merchants are at the center of everything we do here at Groupon. Connecting customers with the millions of small businesses around the world––and helping build vibrant and growing communities in the process––is our core focus as a company. So whether it’s your favorite local pizza place, a relaxing spa or something fun to do on a Friday night, take a few moments this week to tell the small businesses in your community and their employees just how much they mean to you.

For more information on National Small Business Week, please visit https://www.sba.gov/nsbw/nsbw.

Groupon Celebrates National Small Business Week by Revealing the Top 10 Friendliest Cities for Local Businesses


New Groupon Survey Finds 60 Percent of Americans Plan to Start a Personal ‘Spring Cleaning’ Makeover as the Weather Changes

  • Men plan to spend 35 percent more than women for their makeover with an average planned spend of $198 vs. $146 for women
  • Americans plan to spend twenty minutes extra each day in the spring on beauty routines compared to the winter months
  • People are three times more likely to start a new diet or fitness regime in the spring
  • Buying new clothes, sporting a new haircut, making diet improvements, going to the gym and getting a pedicure were identified as the top ways to spruce up for spring

With the weather in many parts of the country this week feeling more like January than the last week of winter, we decided to spring forward by asking 2,000 Americans about the different levels of effort they put into feeling and looking their best during the winter and spring months. And according to the results, 60 percent of Americans are planning to do a personal ‘spring cleaning’ makeover as the weather changes. The survey conducted in recognition of Groupon’s spring beauty Out to Wow! collection––running from March 15-17––revealed that women are more likely to do a personal spring cleaning makeover than men, but men plan to spend 35 percent more than women ($198 vs. $146).

Participants also said that they plan to spend an extra 20 minutes each day in the spring on their personal beauty routines and are three times more likely to begin a new diet or fitness regime. Buying new clothes, sporting a new haircut, making diet improvements, going to the gym and getting a pedicure were identified as the top ways people spruce themselves up in the spring.

“It’s not surprising to see that so many people want to get a fresh start on feeling and looking their best now that winter is coming to a close,” said Silvija Martincevic, vice president and general manager of health, beauty and wellness, Groupon. “‘Me time’ tends to take a back seat in cold weather, which is why we typically see big increases in people buying services such as massages, mani-pedis, facials, laser hair removal, haircare and other wellness- and beauty-related services during the first week of spring.”

The survey, conducted by market researchers, OnePoll, and commissioned by Groupon found colder weather prompts nearly two-thirds of Americans to take a break from worrying about their image, with 51 percent saying the shorter days leave them with less energy to focus on taking care of themselves.

Thirty percent of respondents confess they put less effort into how they dress over the winter, and that might be why one in six say they’ve donned sweatpants with food stains at some point. Understandably, 55 percent of women admit they’re quite happy to shave their legs less regularly, while skincare routines, haircuts and other grooming rituals are also less frequent––with more than half saying they’ve grown hair in places they normally wouldn’t.

And if you’ve added a few pounds, then you’re not alone – nearly two-thirds of Americans have put on a little weight over the winter, with the average gain estimated at eight pounds.

Americans are most likely to start their personal spring cleaning makeover between March 6 and April 5, when four out of 10 report a spike in confidence due to the warmer weather.

Through its Out to Wow collection, Groupon is offering a number of ways for people to begin and save money on their spring revitalization at well-known places such as the following:

Out to Wow! offers users extra savings throughout the three days of the collection. Today only, users can find up to 80 percent off facials, massages, nail/hair care and more. Tomorrow, users will receive an EXTRA 25 percent off all health, beauty and wellness deals in the collection. On Friday, Groupon is running a ‘buy more, save more’ promotion, saving customers more money the more they personally spring clean, including $10 off $40, $20 off $75, $30 off $100 and $50 off $150.

To view the entire Out to Wow! collection, please visit https://www.groupon.com/occasion/out-to-wow-beauty.

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Out with the Old, In the with the New: Begin the New Year with Something You Won’t Regret

With 2016 coming to a close, we thought it would be interesting to take our annual look at a popular service sold through Groupon that truly signifies “out with the old, in with the new” –– tattoo removal.

According to the results of an online survey released earlier this year and conducted by Harris Poll, the number of people who are getting tattoos is increasing, but so are the number of people who are having regrets about their ink. The percentage of Americans with at least one tattoo increased from 21% four years to ago to 29% today. With more people getting tattoos, the number of people who regretted their tattoos also grew from 14% to about one of out every four people.

We looked at Groupon tattoo removal purchases from the past year, and we found that Austin, Texas once again topped the list of cities that got the most ink expunged. Following Austin was Lexington, Kent., Oklahoma City, Tulsa, Okla., Louisville, Kent., Phoenix, Houston, Providence, R.I., Salt Lake City and Atlanta.

Some of most commonly removed tattoos include: name tattoos, dolphins, misspelled words, barbed wire, stars, butterflies Chinese characters, Celtic designs, signs of the Zodiac and fairies.

Top Tattoo Removal Cities

  1. Austin
  2. Lexington
  3. Oklahoma City
  4. Tulsa
  5. Louisville
  6. Phoenix
  7. Houston
  8. Providence
  9. Salt Lake City
  10. Atlanta

If you’re interested in a resolution that you’re guaranteed not to regret this New Year’s, then Groupon has a number of great money-saving ways for you to get in shape, relax, learn a new skill or try something new.

And finally, since most people still have no regrets about their tattoos (including the author of this post), we decided to also take a look at which cities bought the most Groupon tattoo deals.

Baltimore beat out last year’s number one, which was San Antonio, to top the list. Following San Antonio was Las Vegas, Jacksonville, Fla., Seattle, Milwaukee, Albuquerque, N.M., Minneapolis/St. Paul, Denver and Pittsburgh.

Top Tattoo Cities

  1. Baltimore
  2. San Antonio
  3. Las Vegas
  4. Jacksonville
  5. Seattle
  6. Milwaukee
  7. Albuquerque
  8. Minneapolis/St. Paul
  9. Denver
  10. Pittsburgh

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Majority of Parents Have ZERO Activities Planned with their Kids this Summer

If Memorial Day weekend marks the unofficial start to summer, then why do the majority of  parents have no activities planned for their children once they’re out of school? And do you fall into this group? Well, you are not alone.

According to a recent nationwide survey of 1,000 parents commissioned by Groupon, 57 percent of respondents said they had absolutely nothing planned for the family this summer. Which is baffling, considering that a whopping 99 percent of those parents DO want to do something fun and exciting with their kids over the summer months.

Parents were also asked in the survey what the perfect summer looked like with their children, and the results were expensive. According to respondents, the idyllic summer consists of: six BBQs/dinners out, five movie/beach outings and two overseas trips. Though respondents reckon that the total cost for those experiences would come in at around $43,154.87.

“Many parents aren’t aware of the number of affordable local activities they can do with their children over the summer months,” said Greg Rudin, head of fun things to do at Groupon. “By taking full advantage of the amazing things to do around their neighborhood, building long-lasting family memories can be done on just about any budget.”

The average family will travel nearly 600 miles together over the summer, according to the survey, with most vacation destinations between four and five hours away by car.

A day at the beach was considered the top family activity, followed by visiting an amusement/water park and having a classic backyard cookout.

Most – 85 percent – look for vacation activities within their home state. Parents in the West were most likely to want to take their children overseas with those in the Midwest least inclined to do so.

When it comes to travel outside of mainland USA, the Bahamas and Australia are among the dream destinations.

Unsurprisingly, the internet is the top source of inspiration for summer vacation ideas, ahead of word of mouth and traditional advertising, the survey revealed.

The survey also reported that parents are now looking to give their children experiences rather than gifts – and said their kids were 18 times more likely to benefit from an experience throughout their entire lifetime than a toy.

“Research has shown that people increasingly value experiences over material things, especially with friends and family,” Rudin said. “Now is the perfect time to get out there and create those memories by trying something new that you’ve always wanted to do together.”

Top 10 Essential Family Summer Activities

  1.   Beach
  2.   Water park/amusement park
  3.   BBQ
  4.   Out of state visit
  5.   Movies
  6.   Road trip
  7.   Hotel stay
  8.   Camping
  9.   National monument visit
  10.   Fishing

Top 10 Dream Family Vacation Destinations

  1.   Hawaii
  2.   Disney World
  3.   Bahamas
  4.   Australia
  5.   Washington DC
  6.   Miami
  7.   New York City
  8.   Virginia Beach
  9.   Canada
  10.   Japan           

For inspiration on some great things to do with your family this summer, click here

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Featured Merchant: Maid to Please

Check out this awesome Groupon merchant success story from Sean Rashid, owner of Maid to Please cleaning (D.C., Northern Va., Montgomery County, Md., Baltimore and New York)

“As the owner of a full-service cleaning company, I made the decision to run our first daily deal back in 2010. Initially, we saw underwhelming results with this relatively newer advertising medium, but all of that changed when we started working with Groupon in Sept. 2011.

Working with Groupon has helped us grow revenue, exposed us to new customers, generated repeat business and even allowed us to open new offices with more on the way. In fact, we’ve hired more than a dozen extra staff members as a result of the business we’ve gained through Groupon.

Our initial Groupon deal was a $49 for one hour of housecleaning with a two-person crew (a $100 value). In addition, we offered higher packages of $79 for two hours of housecleaning (a $200 value) and $109 for three hours (a $300 value). While we were expecting to sell a few hundred, we ended up selling 1700!

I’ve found that I get a far greater return on my advertising investments by running deals through Groupon than I would say running a $150,000 30-second television spot during the local news or paying $10-$12 per click on Google search. At least with Groupon I’m only paying for those customers that actually redeem the deal, offering a far greater return on my investment.

I’ve wholeheartedly embraced Groupon as a way to continue to grow my business and keep customers coming back for more.”

– Sean Rashid, Maid to Please

Questions or comments for Sean?  Leave them below and we’ll be sure to send them his way.

Featured Groupon Now! Merchant: Rain Boutique & Salon

Today’s featured merchant post is guest-authored by Merchant PR Coordinator, Tom M.:

A milestone is a way to track where you’ve been, how far you’ve come, and how surprisingly useful that rock tumbler was as a gift. We’re excited to announce that Groupon Now! recently sold its 1.5 millionth deal in just under a year’s time. To commemorate this historic event we’d like to highlight one of the merchants that helped push the sales tally past this milestone—transaction number 1,499.616, a salon service at Vancouver’s Rain Boutique & Salon.

Having already sold hundreds of Groupon Now! offers, the success of the real time deals platform isn’t a surprise to Rain’s marketing manager, Raissa Alvero.

“Groupon Now! is a great marketing tool for us. These deals really help drive traffic during off-peak hours,” Raissa said. “The customers who come into our business are consistently awesome clients who come back on a regular basis.”

Raissa likes the fact that merchants have the flexibility to start and stop Groupon Now! deals through a personalized dashboard, providing Rain with the power to manage the flow of customers coming into the business in real time and the ability to analyze the return on investment for future promotional efforts.

Additionally, according to Raissa, Groupon Now! customers have regularly purchased above and beyond the value of the deal in the form of sales in the boutique area of the business and products from the salon.

The 1.5 millionth Groupon Now! deal was sold at CiCi’s Nails right here in Chicago. If you’d like to learn more about becoming a Groupon merchant, please visit www.grouponworks.com.

Featured Merchant: The Cellar Door

Suburban Chicago Business Owner Finds Audience with Groupon

As a small business owner in a metropolitan area of almost 9.5 million people, Sean Chaudhry had to find a cost-effective, creative, effective, and efficient way to market his two suburban Chicago businesses to his potential customer bases. He found it through Groupon.

Both of Chaudhry’s businesses, The Cellar Door located in Downer’s Grove, Ill. and Hinsdale Wine Shop located in Hinsdale, Ill., experienced great successes with reaching new customers and growing sales through the running of Groupon deals.

The Cellar Door, a by-the-glass wine bar with a limited food menu, recently saw a considerable uptick in sales and new customers after running a $15 for $30 worth of food and drinks Groupon deal. “I would estimate that about 85 percent of Groupon customers spent more than the face value of the offer,” Chaudhry said. “In fact, one table using the deal spent $270.”

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