As a global company operating at the hyper-local level, we know the importance of celebrating the individuality and addressing the specific needs of each community in which we work. With this in mind, we celebrate International Women’s Day (IWD) with the awareness that while solidarity and unity within a movement has its rewards, it is equally important to recognize what is happening within a movement at its most local level.
International Women’s Day brings together people from all over the world to celebrate the social, political, and economic achievements of women, while also addressing areas that need further action. The theme for 2014 is “Inspiring Change.” Just as Groupon has a global presence with a local focus, International Women’s Day is a global event that supports participating countries in coming up with themes and events that are relevant to their own communities.
Here in the United States, like in many countries, women’s equality is often spoken about as a single entity, measured in milestones such as the first female astronaut, the first female CEO, and maybe someday soon, the first female U.S. president. These achievements are no doubt noteworthy. However, as we celebrate them, we should also be mindful of the fact that the triumphs of one single woman or group of women do not indicate the state of women’s equality as a whole.
So on this International Women’s Day, we encourage you to assess the state of women’s equality in your community, in your workplace, and even in your own home and family. We also encourage you to celebrate the individual achievements of the women in your life, as we at Groupon celebrate our female Groupon merchants, customers, and employees. By recognizing and addressing the state of women’s equality at the hyper-local level, we can better address the specific barriers to equal opportunities for agency, achievement, and respect faced by women in all parts of the world.