Groupon Announces New Promotional Marketing Instrument – Clicky, The Clickable Value-Wheel
We’re excited to be a part of the launch of Clicky, the Clickable Value-Wheel which gives users the opportunity to potentially score a discount on select Groupons by the simple act of spinning a wheel! Clicky was designed to provide momentary distraction and meet the minimum threshold of amusement necessary for users to share Clicky, the Clickable Value-Wheel through social media channels, thereby virally spreading Groupon and increasing its number of active customers.
Before I go further, check out this behind-the-scenes video about Clicky’s origin:
We want to let users know that the chances of winning are slim, but not impossible. As with many online computer games, the win ratio was determined to ensure that the lifetime value of the new customers attracted to Groupon by Clicky, the Clickable Value-Wheel will be greater than the total cost of the program, thus making the program a practical and sustainable investment for Groupon. And since spinning is moderately enjoyable, every user of Clicky, the Clickable Value-Wheel is a winner – metaphorically. Literally, most people will not win anything.
Clicky, the Clickable Value-Wheel, is one of several potential marketing instruments Groupon has and will continue to test over time, some of which will be successful while others will not. Continuously experimenting with new marketing mechanisms is an important part of the growth of any company.
For full terms of the game, visit http://www.groupon.com/pages/clicky-terms.
Let us know what you think!
Naveen Koorakula and Sakina Arsiwala
Directors, Groupon Social