Check out this awesome Groupon merchant success story from Sean Rashid, owner of Maid to Please cleaning (D.C., Northern Va., Montgomery County, Md., Baltimore and New York)
“As the owner of a full-service cleaning company, I made the decision to run our first daily deal back in 2010. Initially, we saw underwhelming results with this relatively newer advertising medium, but all of that changed when we started working with Groupon in Sept. 2011.
Working with Groupon has helped us grow revenue, exposed us to new customers, generated repeat business and even allowed us to open new offices with more on the way. In fact, we’ve hired more than a dozen extra staff members as a result of the business we’ve gained through Groupon.
Our initial Groupon deal was a $49 for one hour of housecleaning with a two-person crew (a $100 value). In addition, we offered higher packages of $79 for two hours of housecleaning (a $200 value) and $109 for three hours (a $300 value). While we were expecting to sell a few hundred, we ended up selling 1700!
I’ve found that I get a far greater return on my advertising investments by running deals through Groupon than I would say running a $150,000 30-second television spot during the local news or paying $10-$12 per click on Google search. At least with Groupon I’m only paying for those customers that actually redeem the deal, offering a far greater return on my investment.
I’ve wholeheartedly embraced Groupon as a way to continue to grow my business and keep customers coming back for more.”
– Sean Rashid, Maid to Please
Questions or comments for Sean? Leave them below and we’ll be sure to send them his way.