Today’s featured merchant post was guest authored by Stacey Caplan, Public Relations Intern:
Salsa dancing is a fun way to exercise and have fun with friends, which is why Oscar Ochoa, owner of Miami Salsa Driven, thought Groupon would be a great way to introduce his favorite cultural pastime to new customers and help grow his business. “Summer is our slow season, so we wanted to do something to spice things up and keep our studio full with customers,” Ochoa said. “Salsa classes are more fun when more people join us.”
When Groupon reached out to Miami Salsa Driven in the summer of 2011 to run, Oscar couldn’t have been more excited about running their first deal. “We were actually thinking about calling Groupon anyways, so we were happy that Groupon wanted to work with us,” he said. Their first deal ran in September 2011 and was a major success. In fact, Miami Salsa Driven has already run two more Groupon deals since.
According to Oscar, Groupon deals bring new faces to his salsa classes and new customer memberships. He estimates that 10-15 percent of customers that redeemed his second deal converted into full-time members. He also used Groupon Scheduler, which helps his employees forecast the number of customers attending classes, allowing them to plan and staff more efficiently.
Oscar is happy to use Groupon regularly as one of his primary marketing tools because he’s seen the great results it has helped to deliver for his business. His customers love his classes, and he enjoys sharing his passion with others. “If the customers are happy, then we are happy,” he said.