Groupon Acquires Pelago

Here’s a great way to start the week… We’re excited to announce that the minds at Pelago (creators of Whrrl) have officially joined the Groupon family.

We’ve always liked CEO Jeff Holden, the Whrrl team and the technology theyโ€™ve developed. Their obsession with real-world serendipitous discovery, or “Anti-Search,” is core to Groupon’s mission. It’s about discovering what you didn’t know you didn’t know, right in your own backyard. Jeff intimately gets consumer buying behavior and the importance of a great user experience, and his team is this awesome combination of data-driven creatives…the people who create smart products that are really fun to use.

With Jeff overseeing Groupon product development and many Pelago people taking integral roles in future Grouponnovations, Whrrl will be retiring on April 30, 2011. You can read more about that on Pelago’s blog, here.

So here’s a warm welcome to Jeff and the team!

  • Congrats! Big news for our industry! I’m a huge fan of Jeff Holden and John Kim, and the Pelago team, looking forward seeing what happens next for Groupon.

  • Excellent. I love Groupon but I’m not interested in skin peels and lipo. I’m more a trampoline, skydiving kind-a-guy.
    Bring the real world serendipity on!

  • I just love Groupon I am all for new and more!!! Congrats on the new addition!!!

  • woow.. groupon checks in ๐Ÿ™‚ And yes, I like the definition of “Anti-Search” ๐Ÿ™‚

  • Intriguing acquisition; congratulations! Looking forward to seeing what the new relationship produces!

  • I thin it is fascinating and aligns a great networking opportunity that could counteract Facebook’s objective to try and beat Groupon at the game it brought to the table.

    Pretty exciting news! I look forward to seeing how it may be integrated and possibly used (or aspects of it).


  • It’ll be like chocolate and peanut butter. Or maybe peas and carrots depending on your dietary restrictions. Congrats to both.There’s some interesting possibilities in this joint.

  • Well I don’t know much about Whrrl but if it enhances Groupon, then I am all for it. I just love Groupon! I have tried new products/companies and loved some and hated others, but that is the beauty of the Groupon deal. Keep up the good work and I look forward to whatever you have in store for us in the future. I am a loyal fan!

  • Congratulations to all! Exciting to think of the collaborations and improvements to come….

  • I guess I’m just odd? I’m not happy that Whrrl is going away ๐Ÿ™

    I have never been a huge fan of Groupon and think that Whrrl is a different animal entirely. I guess these days it’s not about creating a company and making it the best it can be and keeping it around for loyal customers and usersโ€”it’s about making it popular enough to get bought out by a bigger company.

    C’est la vie

  • needs to be more user friendly,so that i can actually print groupons and use them,without going through a major security screening as if its homeland security,THERE COUPONS not a terrorist

  • Groupon has come a long way… Still shocked that you didn’t sell out. But hey, who likes sell out bands all that much!

  • Congratulations on the inquisition…ooops, I meant acquisition. Can’t wait to see how this all plays out and develops !!!

  • i’m overly excited, congratulations!!! this is gonna be awesome. The best day of my Life is TODAY!!!!!!!!!!!!!!!!!

  • Congradulations, Jeff. Sounds like a winner for all concerned. Let me know all about this company and your part in making it outstanding.

    Ann’s Grandma Frances

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