Today we’re happy to announce we’ve acquired Swarm Mobile, a San Francisco-based company that provides an analytics and customer engagement platform for brick-and-mortar retail businesses.
Founded in 2012 by Rudd Davis and Ryan Denehy, Swarm is a pioneer in the retail analytics space, developing a line of smart devices utilizing Bluetooth, infrared and Wi-Fi technology. Merchants use Swarm’s data analytics and customer relationship management tools to drive sales and create closer, long-term relationships with consumers. At Groupon, the Swarm team will put those assets to work enhancing our Local Commerce Platform and Merchant Operating System.
The more merchants understand about consumer shopping habits, the more customers benefit through specialized offers, tailored notifications and the opportunity to provide real-time feedback. We’re excited to have Swarm join us in our mission to connect local commerce.
Swarm’s team will join our MOS organization in San Francisco and will continue to develop its product portfolio and partner roster, including integrations with a number of leading point-of-sale providers.