It’s Earth Day; happy birthday Earth! This year, the Earth turns the big 4-0-0, and we’re committed to helping the planet reach 401 by supporting environmental Earth Day campaigns. Groupon honors its signature green with the launch of Groupon Grassroots —formerly G-Team.
Groupon Grassroots is the latest step in the evolution of our social giving, inhabiting the charitable exoskeleton once worn by The Point and, more recently, G-Team—which saw more than 100,000 people raise more than $3 million for 500+ projects. Groupon Grassroots is a new way to discover local causes, rally together, and lend a helping hand. Grassroots supporters can positively impact their communities in ways not possible by themselves, including organizing volunteer coastal cleanups or planting an orchard of fruit trees. To commemorate Earth Day and the program’s rebranding, Groupon Grassroots will host 50 environmental campaigns and kick off each project with a $1,000 grant—a total of $50,000 of support.
For Earth Day, we’re also partnering with Edward Norton’s Crowdrise to empower individual activism through the Groupon Challenge. The campaign that raises the most money will receive an additional $25,000 from Groupon, with the second- and third-highest fundraising drives taking home $15,000 and $10,000, respectively.
But wait, there’s more. We’re also featuring a Grassroots volunteer travel experience through Groupon Getaways. For the first time ever, Groupon customers can join forces with other global activists and travel to Zambia with Spark Ventures on two trips offered in July 2012 and January 2013.
Manager, Groupon Grassroots