Groupon Joins the Metropolitan Planning Council Placemaking Challenge

Have you heard of placemaking? Well, even if you haven’t, you may have seen the results of placemaking projects in your neighborhood. Placemaking is a grassroots movement to transform unused public areas into vibrant community spaces through lively events, art installations, gathering spots, and more. So a colorful wall mural, cafe chairs in a park, or a community BBQ could all be considered placemaking!

Screen Shot 2014-08-12 at 4.50.26 PMAs part of our commitment to local communities, Groupon is partnering with the Metropolitan Planning Council in Chicago for their 2014 placemaking challenge “Old Place New Tricks.” Groupon is currently running 19 unique Groupon Grassroots campaigns for participants in the 2014 challenge, allowing Groupon subscribers to donate to projects that range from transforming a vacant lot into Austin’s first “peace lot”, a permanent conflict-resolution space, to a bicycle-awareness event where residents can donate and purchase refurbished bikes and learn about bike safety.

Groupon employees are  getting in on the fun by transforming a vacant lot near Groupon’s River North headquarters into an art installation featuring portraits of community members. Volunteers are also constructing community ideas chalkboards that will be donated to every placemaking site.

IMG_20140811_120709999All events in the 2014 placemaking challenge are occurring during the weekend of August 15th throughout the Chicagoland area, bringing many Chicago communities together as they activate an unused space in their neighborhood. Participants are also eligible to win prizes of $1000 for their placemaking event, including the “Love Local” award sponsored by Groupon.

To learn more about placemaking visit the Metropolitan Planning Council’s website. Follow along on Saturday with #BeautifyChi to see our progress!