How do you express your love? Flowers, chocolate, handmade “Casablanca” dioramas? To find out what makes our customers’ hearts go pitter-patter, we dug into our sales data to learn about the best cities for Valentine’s Day gifting.
Where are the most sales per U.S. Groupon subscriber for chocolate? Denver, of course. Michigan boasts the second and third most chocolate sales with Grand Rapids and Detroit respectively. Top cities for flower sales? Napa, Calif. Chicago comes in second. We Chicagoans love flowers.
What do people typically gift on Valentine’s Day? Candy, flowers, jewelry, lingerie and spa treatments. People also go out to restaurants and some even take a romantic trip or stay at a cozy bed and breakfast. Groupon took a look at its own sales to see which cities lead some of the most popular Valentine’s Day gifting categories and more.
And the most romantic cities are . . .
MIAMI — Miami leads the pack as the city with the most people who buy watches, gold jewelry and cubic zirconia. Miami also is the number 3 city for diamond jewelry sales per Groupon subscriber and the number 4 city for flower sales.
NEW YORK — New York is the leader in diamond jewelry sales per Groupon subscriber. New York is also the 3rd biggest city for sales of French restaurant deals and watches sales. New York is the number 4 city for sales of gold jewelry.
NAPA — Napa, Calif. is the leader in both flower sales per Groupon subscriber and sales of bed and breakfast deals.
AUSTIN — Austin, Texas is number 1 in boudoir photo shoot sales per Groupon subscriber. Austin is followed by San Diego at number 2 and Tulsa at number 3.
AMARILLO — Amarillo, Texas is number 1 in lingerie sales per Groupon subscriber. Take a four-hour drive south to Abilene, Texas and you’ll find the third most lingerie sales per Groupon subscriber.
SACRAMENTO — Sacramento, Calif. area Groupon subscribers purchase the most spa deals. Dallas comes in second, followed by Hampton Roads, Va.
CHARLOTTE — Charlotte, N.C. is number 1 in massage sales per Groupon subscriber.
What are you doing to celebrate Valentine’s Day this year? Let us know in the comments!