One Last Post on the Super Bowl

Five days have passed since the Super Bowl, and one thing is clear – our ads offended a lot of people. Tuesday I [posted an explanation](, but as many of you have pointed out, if an ad requires an explanation, that means it didn’t work.

We hate that we offended people, and we’re very sorry that we did – it’s the last thing we wanted. We’ve listened to your feedback, and since we don’t see the point in continuing to anger people, we’re pulling the ads (a few may run again tomorrow – pulling ads immediately is sometimes impossible). We will run something less polarizing instead. We thought we were poking fun at ourselves, but clearly the execution was off and the joke didn’t come through. I personally take responsibility; although we worked with a professional ad agency, in the end, it was my decision to run the ads.

To the charities (for which we expect to net over $500,000) and [others]( that have spoken out on our behalf, we appreciate your support.

To those who were offended, I feel terrible that we made you feel bad. While we’ve [always been a little quirky](, we certainly aren’t trying to be the kind of company that builds its brand on creating controversy – we think the quality of our product is a much stronger message.

Thanks for taking the time to read,


  • that’s a shame…
    i was looking forward to your last ad that has yet to air…

  • People need to relax a little! The people that are upset more than likely have done nothing to help or bring these problems to the attention of the masses. I think you did a great job!

  • Hindsight is always a wonderful thing, so they say. The efforts Groupon took to amend the situation should be applauded. While the ad may not have been the most politically correct piece of marketing to fly off the shelves, the quirkiness is—obvious. Great post and I hope this resolves the issues for You and Groupon.


    Phenomenal job on the fundraising!

  • The ads were too easy to be read as more negative than quirky. While i like the quirk-factor, it downplayed the seriousness of the issues raised. If the ad spent as much time promoting groupons money saving coupons as it did promoting the fact that groupon was also an easy way to donate to these causes (plus your matched contribution) i think it would could tip the balance from quirky-offensive to quirky-informative-brand strengthening.

    it could be as simple as a formula tweak as:

    plight+quirky tie in to a local business+hey we also care about this plight+you can donate and so will we=everybody win.

  • While it is good you finally pulled the ads, they shouldn’t have aired in the first place.

    Or been pulled after the Super Bowl (you did have instant and overwhelming feedback).

    It is sad that millions have been wasted. While it is good that half a milllion will be raised, it is just a fraction of what the failed campaign cost.

    If you feel you have to run tv ads again (I still think you should just donate your ad budget), show them to real people first.

  • It’s encouraging when companies behave responsibly. This situation was beautifully handled. Thanks Andrew for taking action, taking responsibility, and showing an ounce of integrity. Great job!

  • Hey Andrew,

    I notice that you didn’t have a “million responses: to this apology but thats how it goes sometimes, it’s easy to kick someone when they are down instead of helping them up and dusting them off when they fall (that requires empathy and empathy means you have to actually care).


    I’m happy you decided to pull the ads. I am a Groupon Customer and I’ve had my company featured on Groupon. I think it takes a real man or woman to admit when they’re wrong and you have my respect for doing so. Keep pushing your brand we all make mistakes, but the strength is in learning from them!

    Keep Rocking!

  • Thanks, Andrew. You did the right thing and while I always believed Groupon’s heart was in the right place, the ads did piss me off every time I saw them. But now I can come back to Groupon!

  • I really enjoyed the commercials and totally got them for what they were supposed to be. Too bad others didn’t.

    And for as much alleged negativity these ads have generated, the greater good of it is that those very important causes and plights were in the forefront of the news again and THAT’s a win for everyone.

    Well, everyone except Groupon…

    Thanks for taking one for the team, guys.

    Haters are going to hate no matter what you do but I thought the ads were brilliant.

  • Andrew. Seriously how could a committee of people reviewing these expensive ads, along with the costly media spend, not get that something was not right. That in some way, it did not jive with your DNA at Groupon? I would have demanded editing in 2 seconds for an ad payoff. Like “Groupon donates a percentage of every dollar collected to this cause”. Two seconds. Call me next time. No charge.

  • I thought the ads were funny and was not offended. Too bad some people didn’t get the point.

  • Not offended at all. I thought they were creative and made me laugh. I thought it was a good promotion as I am a big fan of your company. (At least as much as I know about it.)

  • Thanks for owning up–I personally found the ads funny but can see how some people wouldn’t.

  • It’s okay. Not all of my jokes go over like gangbusters either. You live and learn. I still like what you do and I’ll continue to support you. The apology was very nice, and really, as a company growing seemingly at the speed of light, you didn’t really even need to.

  • Tired of political correctness ruling every minute of life.

  • Thanks for the blog. I would love to talk to Groupon next time you do an agency review for your commercials.

  • Personally, I thought the ads were funny and I laughed when I saw each one.

    It’s good that you’re listening to what others are saying about them and trying to make it right.

  • Hey, Andrew –

    Sorry I missed the ads.

    Quirky is always risky/always fun.

    OK, not always fun. Those who don’t get it will not enjoy the romp. The rest of us probably will.


  • You did nothing wrong. Unfortunately, we live in an overly protective, politically correct society. People need to chill out and stop getting their panties in a bunch over nothing!

  • Thanks for being such a class act, Andrew!

    I personally didn’t have a problem with the ads and knew what you were going for (however, I am going to school for Graphic Design and have learned a lot about advertising). It’s always important to look at an ad from every perspective. You can’t please everyone, but you can certainly try to appease the majority of your future customers. 🙂

    Good for you for making this statement. I’ve loved Groupon ever since my city was added. I’m a huge advocate.

  • I think the ads were very successful. You guys got people talking about the situations in Tibet and Brazil, etc., and I think that was your point. Many articles have been written and many tv shows have discussed the ads, so you’ve also got your name on everyone’s tongue. Now people know what Groupon is!

  • Well worded apology, mistakes happen. Thanks for the great service though. Excited to see what ads you’ll follow these ones with.

  • You can’t please all the people all the time. I thought they were great…and actually bought yesterday’s Seattle Whale watching trip just because of the commercial 🙂

  • I appreciate the acknowledgment and ownership, rather than just defensiveness and justification. A company that can own up to its mistakes and apologize is a company that I will patronize!

  • I was not offended at all. I thought it was creative and refreshing advertising, quirky yes. Some people need to loosen up. Politically correct needs to be = with Womens Lib..use as needed. Now please open the door for me!

  • I thought the ads were funny – but I have a quirky sense of humor. The funny part was the shock value…didn’t expect what was coming. Oh well…guess you can’t please everyone, but I don’t think the ads should be pulled.

  • I was not offended. In fact, I saw the commercial again yesterday and thought it was hilarious. I think Groupon is a great company with a great product. Keep up the good work!

  • I have to say that I’m getting really tired of the people who get offended by something controlling society. When did people get the right to not be offended by anything? They didn’t but companies are being sued and manipulated into submission. Being offended by something means you have a different opinion about a subject and it is this difference of opinion and the right to express that opinion that makes America great. By cowering to people who differ from your opinion we are allowing others to take away our freedom of expression. I think an apology was all that was due from you. That’s it! You, however chose the path that most companies are taking nowadays. It’s becoming sad and pathetic how someone who gets offended can manipulate the behavior of someone who has done nothing wrong.

  • Good to see you guys are owning up to this controversy. I’m sure no offensiveness was ever intended but apparently quirky, sarcastic humor doesn’t work well for mass media. It does however work for internet nerds. I mean, I got it when I saw the ads; however, I was a bit offended even still and knew some people out there would be livid.

    Either way, what’s done is done, you guys still rock and always have.

  • My husband and I both thought your ads were hilarious. Cuba Gooding, Jr. and Timothy Hutton were great with their execution. To those that were offended all I have to say is, “LIGHTEN UP!” Life is too short! I hope your new ads are just as funny and attention-getting. It’s sad that we live in such a “everyone has to be politically correct” world since the mainstream media caters to the liberals 🙁

  • you guys did nothing wrong. I actually liked the ad. Everybody needs to chill. Keep up the good work.

  • I though many of the ads could be considered offensive. That is what is so great about super bowl ads. I thought your one with elizabeth hurley was spot on….the pictures of the rainforest were the truth. Don’t apoligize….they need to get over it!!

  • I thought they were funny. Some people have no sense of humor.

  • Loved the ads; irony is lost on Superbowl fans, apparently.

    Keep pushing the marketing envelope. And pay your copy editors well–it’s such a pleasure to open clever emails each morning.

  • Context: I know nothing about your company and previously could not have cared less. However, the caliber of your apology has convinced me I should look into whatever it is you’re doing. I’m interested in any kind of class act.

    ~my hat is off

  • What Ad Agency did/do you use? I might have a solution if you’re willing to hear it. I’m in Chicago.

  • I don’t think you need to pull them–just add something at the end (not just typing on the screen) that says, “Save the Money–and use it to support these causes. Find out more at” It needs to be a voice-over (or said by the actor), NOT just print (which is so tiny it’s easy to miss). If you did that, the ads would work.

    But at this point it may be smart to cut your losses and move on.

  • It takes a lot to recognize a mistake and apologize for it, when necessary. I appreciate that you’re a company who can. And, because of that, I’m happy to remain a loyal customer – what you do and the quirky sense of humor that you use is nearly always spot-on. So, yes, these ads were a mistake – I’m betting that anyone who has said otherwise has never taken the time out of themselves that it requires to witness and respond to the suffering of others in a profound way. Acknowledging the mistake is a golden move and I’m sure everyone can move past it now.

  • F’em if they can’t take a joke. People are too sensitive and get easily offended over nothing. I saw the ads and understood the tongue-in-cheek attitude and thought they were funny. Not the best commercials ever, but there was nothing insensitive or offensive about them. Can’t please everyone and it’s too bad that you feel you must apologize over and over. Take care, and I love Groupon!

  • While I never saw the ads b/c I don’t like to watch tv, I appreicate that you did this.

    Thank you for listening to people who might have a different opinion from you and taking the right steps to correct it.

    I will respect you even more from now on!


  • I did not find the ads offensive – in fact, we all laughed when we saw them during the Super Bowl. We can all handle a little tongue in cheek. I have no problem continuing using Groupons.

    However, I did have no idea that they were linked to a charitable effort by Groupon. I wish it had been more blatant so that I, and the others that saw the ads, knew. If anything, all you guys failed at was creating awareness about the level of your involvement.

    But seriously. Folks need to lighten up.

  • Well, I just watched the ad on and really, it’s a superbowl commercial, I thought it was fine. People are offended by that but not some of the beer commercials where men are made to look like idiots? Oh well, no accounting for taste.

  • While I understand the social ( and now financial) responsibility you and Groupon must feel for the ad, I am really disappointed that a company who could say no to Google would concede to a few extremist charities on the issue of taste.

    In today’s world tolerance and ‘feel good’ conversation people have to maintain a sense of humor and reality about their cause and situation. Groupon’s attitude has always reflected this and I think it is about time other people respected that view. (Which incidentally is just the truth).

    Congrats on the campaign, I am sad to see it go.

  • It’s unfortunate, but would agree, if the intention was to create awareness & change perception, it did miss the mark. For fellow Groupon fans, we get and love the quirk. But for those who aren’t yet familiar with Groupon, it could easily be construed as offensive and not quirky. Back up to creating awareness of who Groupon is and what you do. Market to the customer and the businesses who benefit and you’ll do fine.

  • I think your ads were spot on with the genre of the over the top keep em guessing Super bowl ads. I wonder if those need an explanation people needed an explanation as to why on earth Joan Rivers was the new Go Daddy girl???!!! Im sad that you are pulling your ads…the unoffended people likely had better things to do with their time like enjoying their Groupon savings than to complain about having some humor brought into their lives! Oh well…I like then and I like YOU!
    Regards, Kathryn in Tucson AZ

  • The commercial was absolutely hysterical. Some folks have no sense of humor. However, I understand why you pulled the ads.

    Its true though, Groupon is totally addicting and I am happy to be one of those addicts.

  • I forgive you, Groupon.

    I think this is a very honest, straight-forward apology, Andrew. It’s not very often you get this level of truthfulness from a company’s response to a crisis. I can honestly say I didn’t know what you were going for in that ad. After reading this I now understand the attempted intent; unfortunately it didn’t play that way. But, everyone, and every company, will make a mistake from time to time. Thanks for being open and truthful in your response. Wishing you the best.

  • I except your apology…I was shocked by them too. I have a dark sense of humor too..but that did push the envelope. Keep up the good work in the future.

  • Best thing you could have done apart from not running them in the first place.

    The lesson to take away here is: Don’t joke in public about currently-unfolding tragic situations. (Honestly, that should have been obvious to you and your ad agency.)

  • It’s incredibly gracious of you to apologize for offending people, especially when the ads weren’t offensive. It’s truly a shame that the average American isn’t intelligent enough to recognize satire. I thought the ads were brilliant. (Just letting you know that not EVERYONE is as closed-minded as the average consumer, keep the good stuff coming!)

  • I think people who are offended are overly loud.

    I got your ads, I think they were terrific. I also buy your groupons, I am about to get one today. Screw people who take themselves too seriously, they are a vocal minority. Re-run the adds but make them better. It’s a creative idea.

  • This is sad for me. I thoroughly enjoyed your Super Bowl ads because they were different and edgy. Even though I can see how some people may have found the ads offensive, I think in general the negative response was an over reaction. I found them to be humorous and they definitely did their job by grabbing my attention. I hope in the end this attention helps make Groupon just that much bigger!


  • I found your ads about the Brazilian Rainforest and Tibet ridicoulsy funny. The juxtaposition of the very serious topic with the frivolity of our day to day lives was awesome. Kudos for the donations!

  • I loved the commercials…but I have a sense of humor…if we can not laugh at ourselves then all is lost in my book…

    Love the site, buy groupons alot, and have told lots of people about this site.

    Keep up the good work, and the humor!

  • thanks for your statement. It is nice to participate with a company that recognizes both its accomplishments and mistakes. Happy to be a regular patron!

  • I thought the ads were brilliant, funny and completely off-beat. That said, while I understand an apology may be viewed as necessary or politically correct…you have nothing to be apologetic about. Perhaps the viewing audience could use a tad more education and a better sense of humor.

    You know how it goes…you can’t please all the people all the time. Groupon, in my opinion, is the best of its breed and I say, kudos for setting the bar high. Don’t change now.


  • I don’t understand why anyone would be bothered by the groupon commercial. Why do most people pay more attention to Super Bowl commercials than to the actual game?? Because they want to be entertained, laugh a bit, forget about the lousy score their team has. Anyone who was offended has bigger issues to worry about, like why were they born without a funny bone?? Sounds like a problem we can’t help them with. They should make an appointment with their doctor ASAP. Oh wait, was that a disabled joke? I better watch what I say. Whatever. Keep doing what you’re doing Groupon. In this economy, we LOVE, LOVE, LOVE the deals. Wouldn’t survive without them. Group-on! 🙂

  • I got your ads and thought they were the best of the super bowl day.

  • I didn’t know there was a “controversy” until I saw your appology message on facebook. When I saw the first commercial, Timothy Hutton “going on and on about Tibet” (those are my words), I rolled my eyes. Oh please, not another celebrity screaming “Save Tibet”. I started to get annoyed. Please understand that I have nothing against Tibet, or any people that have been oppressed. That debate is for another blog . I started to think less of Timothy Hutton, until he started talking about getting a great deal on a drink. I laughed and thought it was very smart. My husband even called me out about complaining.
    So here’s to you, Groupon, Cheers!

  • I wasn’t so much offended as I was suprised at what you guys came up with and decided was going be a good idea for a commercial. I think your editorial staff is a little too creative which isn’t a bad thing as long as you have a level headed person keeping them in check. No one can do everything perfectly and you guys certainly do a lot right so i wouldn’t worry too much about it.

  • Sorry you are having to pull the ads. People need to put their energy in something that needs help,not some silly Super Bowl commercial. Sad.

  • As a Groupon customer, I appreciate the response. I know you guys thought the ads were funny, and you didn’t mean any harm. But you’re right, the execution was off.

    Might I suggest that next time, you use your impressive in-house editorial team to draft concepts and scripts for ads? I’ve never read a single Groupon ad that was off on voice or tone.

  • Andrew –

    I think it’s sad that we aren’t able to laugh at ourselves… That we’ve become so self-righteous and “p.c.” that we can’t sit back and find the humor in things. Laughter is the best medicine.
    Your thought to also use these commercials to raise money was really great.
    I thought you a genius… and still do.
    Thanks for the amazing things you bring to us.
    I love Groupon.

  • I thought the one ad as a little strange and questioned the target audience you were trying to reach. I wasn’t offended. however, your apology is a refreshing change from so many public ones I’ve seen lately.

  • I really love what Groupon does. I am a HUGE supporter and Fan!

    With that being said I do think that the ads were a little harsh, but one thing that could have been done would be to add a little bit at the end of the ad saying how you’re donating money to these causes and how others can help.


  • I was not offended and you have made more than enough apologies. Very admirable

  • The groupon ads started out incredibly powerfully. Had you completed the ads in the spirit you started them presented by GroupOn it could have been amazing. People don’t like being duped and although you tried to use half your time to promote important messages about conservation the second 15 seconds seemed to nulify what the first 15 seconds in a very disrespectful manner. GroupOn is a great brand so don’t try to be cute with extremely serious world issues.

  • Thanks!
    Really appreciate you coming out and making a statement like that. Kudos to you. I’ll spread the word around FB 🙂
    Best regards,
    Mona Myers

  • Taking ownership is huge. So glad that you chose to listen to people. I guess it’s like one of the jokes that just sounds funnier in your head than when you say it out loud.

    Way to go.

  • Not often do you see a company of this magnitude admit failure, but when they do you get a whole different type of respect for them. Thank you Groupon

  • I don’t think this was necessary, and I do think it’s a shame that PC-ness can stomp on creativity (and charitable giving!)

  • I have to agree with the comments, absolutely no apology was necessary. I must say thank you however for being someone who will take responsibility and not blame everyone else!! The world has so many horrific things happening right now and this is what people are going to choose to focus on, really? Turn off your TV and take that energy and put it into something that will make a difference!

  • People have lost their sense of humor evidently, Shame they take things so personally. Like my dad always said, “If you stand on the street corner passing out 100.00 bills, someone would be pissed or offended by it” true story~

  • While we could see the humor in the whales ad, my family and I were totally speechless with the Tibet ad.
    I appreciate someone who is willing to admit to a mistake – and I thank you for your willingness. I do wish more blogs, companies and corporations would follow your lead.

  • Madmen, move over – it’s Groupon’s brilliant team twisting our gaze to their – what IS it you do? Don’t know – but I think about you and I know your name. Bravo! And Kudos to you on the Apology Tour! I am the webmaster and fundraising director for a nonprofit – Abilities Center of Southern New Jersey, Inc. We do not link with your site currently but it’s #1 on my list to discuss with my CEO. Here’s why: I have thought more about Groupon since you ran some of the most original commercials in Superbowl history – and I didn’t even watch the game. You made people – millions of people think about subjects they long abandoned to a handful of celebrity tree huggers and Birkenstock bleeding heart hippies. To capture the same audience for DAYS with your sorrowful explanations – wow! I am impressed. There are people thinking about Tunisia and rainforests – innocents to culture! – and now you’ve led herds of folks into your world. They can’t wait to get their Groupon. Well done!

  • I wasn’t offended, but thanks for taking responsibility. A lot of CEOs wouldn’t.

  • I appreciate the sorrow for offending some people. Not I. I will keep using your site.
    Thanks for the apology to all the people that were offended, on their behalf of course

  • Thank you the mea culpa, doesn’t happen often. And being a Chicago baby that I am, I’ve watched the company exponentially grow. In a day when we as a society we are constantly bombarded with PR created sorry speeches, you come across as sincere. Now learn, grow and kick some fundraising butt. Especially for the Tibet Fund, my personal fav.

  • I think people were overly-sensitive. I don’t think the ads were that offensive and we’ve probably seen ads that were much worse.

    And I’ve read comments saying things ranging from the ads being a “massive fail” to a “PR disaster”, but the fact that Groupon was able to net in $500,000 shows that the ads worked well.

    I doubt that Groupon is going to lose any customers at all and they’re probably going to come out of this stronger than before once this all blows over.

    It’s not about how many people view a Super Bowl ad. It’s how much attention and buzz it generates the day after it airs.

    How much attention has Living Social received after THEIR Super Bowl ad? I bet you some of the same people complaining about the Groupon ads don’t even know about Living Social.

  • Just a quick note to say I thought the ads were hilarious!

    I’m sorry that America has become a place of such seriousness that we cannot both support something AND laugh at it, too.

    Of course, the majority of these people also read emails about exploding light bulbs and go out to buy all new ones ’cause an email told them to do so…

    Keep doin’ what you’re doin’ – and I’ll keep Facebookin’ and Tweetin’ it.

  • I still love Groupon! I wasn’t offended by the ads. I did think they were odd, but they definitely caught my attention. Sorry that people have been railing on you for a week. That’s awful. It doesn’t impact how much I heart Groupon. Hope your week gets better.

  • I think it wouldn’t have needed an explanation if the people who look for reasons to be offended hadnt jumped all over this so quickly. By the time the night was over, all you could find was irate blog posts about it, so of course that skewed the thinking of the majority of people towards something negative. People tend to see things the way they are first presented. So if people read how offensive it is first off, (lots without even seeing the ads) that is automatically going to color your impression. Sometimes I wonder, isn’t being offended all the time and being politcally correct all the time exhausting for these people?

  • I’m sorry that sense of humor seems to be dying along with common sense in our country. I thought it was funny – but then I’m quirky too.

  • By continuing to “clear” things up, it’s only making you look worse. Quit while you’re ahead. Move on, learn from it.

  • Andrew,
    Sorry, that is ridiculous that you have to change your ads. The very first thing I ever learned in advertising and marketing classes is that you have no way to prevent upsetting everyone. There is one in every bunch. All you can do it try to correct your actions. And as far as I’m concerned, your ads must have been effective if people are talking about them, in a positive or negative way. It was very commendable of you to apologize, but it really isn’t necessary.
    Keep up the great work!

  • It is SERIOUSLY that hard to use the words “I’m Sorry?”
    You do EVERYTHING but say that. “We’re sorry we offended…”
    “I feel terrible I made you feel bad…”
    These are things a kindergarner says when they DON’T feel sorry- just regret that they got caught.

    Sad that it took ANGERING people before you realized that you probably shouldn’t have in the first place.

  • Is it just me or are others seeing that this company, and specifically the CEO, is still in denial mode?

    “Since we don’t see the point in continuing to anger people, we’re pulling the ad”… Might want to pull the ad because you realize that it was just plain bad. Not because all of a sudden people got angry. You still don’t get it.

    “although we worked with a professional ad agency”… yeah, that’s a great example of taking responsibility… throw others under the bus before the boilerplate “Since I am CEO I take responsibility…”.

    The response is just full of so much corporate speak, denial, ingenious attempts at trying to be cheerful about it all (aw, we’re really sorry, let’s just forget this and keep using groupon…) when it’s actually a serious issue about brand and values, not to mention competence, that deserves a response that is not so defensive. It’s a wonder that this is the CEO of such a hot company.

  • I feel that there is a large portion of people who have an issue with satire. Johnathan Swift would probably have understood what you were teying to do. Our society has a very shallow contigent who don’t realize that if you don’t get the joke, you are probably the one’s being joked about. I admit, I was startled the first time I saw one of the ads, but it made me think about the message. Too many people want to avoid having to think. I hope the charities you were trying to help still receive donations. Thanks for the intellectual stimulation.

  • Don’t forget how many tens of millions of people heard about what is going on in Tibet thanks to you.

    You didn’t change anyone’s perception of Tibet and only increased awareness, never forget that. Proud to be a customer.


  • We love the ads. Thought they were great! I am sorry that some people read more into them than they should have.

  • Thank you for apologizing.

    Now, how about making actual financial donations to the charities in the same order of magnitude of the harm you have done.

    Running 3 commercials during the Superbowl cost over 7 million USD. Add to that production costs and additional ad slots, and the total seems to be around 10 million USD.

    Put your money where your mouth is. Donate at least a million dollars to each of the charities that have been defamed by your ads. Don’t require matching, don’t try to get page hits out of it. Just do the right thing.

  • Sure, it seemed like a good idea at the time. That whole hindsight thing got’cha, didn’t it! Let us all move on and focus on the positive: it prompted many of us research and understand what’s up in Tibet. I wonder myself if the people that complained about the ad will band together with financial support for Tibet. Me thinks not.

    Hey, another positive: it got me to join Groupon!

    The lesson I’ve learned from all this is to not eat yellow snow. I have grown as a human being and I owe it to Groupon….thanks!
    hugs and slugs from shirazgirl.

  • It’s too bad that you all are pulling these ads. My wife and I thought that they were great – witty, humorous, tongue-in-cheek. They are the kinds of ads sorely missing on TV today.

  • While I appreciate the apology, you need to know you’ve done incredible damage to your brand. I will never use Groupon again. This misstep will be taught in business schools for the next 20 years. Seriously, how could you not have forseen this?

  • Let’s look at the bright side & move on. Conan got a few days of good material out of the whole thing. Too bad you all have wasted your $$$ on those ads. I still enjoy your service. Better luck next time.


  • I didn’t find the ads offensive.. I do agree that the charities should have at least been noted! Don’t worry about uptight people

  • Groupon has become such a turnoff for me and this is only the icing on the cake. There is such an ego felt from the company, you keep an insane percentage on each sale. Your deals ravage your client’s profits, and I don’t want to hear about the drinking parties with the Zappos guys.

    I love deals, I love deal sites and I share when I find something great, but based upon principles, and my desire to support worthy companies, I have no desire to do business with Groupon.

  • I personally didn’t see anything wrong with your ads….actually they were quite funny! I guess I can see where someone might be offended, but in our society today people are offended quite often. It is very hard to say or do anything anymore without offending someone. I say ‘Get over it!’ , ‘Grow up!’, ‘Stop being so sensitive about everything!’ That was a great apology you made, by the way! I will continue to buy Groupons.

  • I have a different issue with the whole SavetheMoney Groupon. I rallied to your defense about the ad and how cool the whole charity thing was BUT when I purchased the deal it was one thing and it turned into something else with no notification. When I originally bought (Superbowl Sunday) it was explained that if I bought a Groupon for 15 dollars that would buy a Groupon donation to the charity of my choice for 15 and 15 Groupon bucks for me. I had originally bought eight or nine total for different charities. When I checked it out yesterday the deal yesterday the deal, including what I had bought, was that my 15 to Groupon turned into 30 to my charity and no bucks for me. I withdrew all but one donation because of this. It seemed like I should have been notified about the change. One of my favorite things about Groupon is that it has helped my local community in hard times. I liked the idea that I was helping both locally and a charity and got something myself too. What a fantastic and novel idea. Everybody gets something. I know from talking to businesses and employess when I have used Groupon that
    they have been really grateful to Groupon and the business it has brought. I am sure that the charities have been having a hard time too. But again to switch what we purchased in such a sneaky way leaves me feeling unhappy about it.

  • Unfortunately we have become over sensitive to many things. It’s called the boomerang effect. I didn’t find the ads offensive at all. I don’t think you needed to pull them, as this would have died down in a matter of days until people found the next thing to criticize/ get on the band wagon etc.

  • @BEN F

    If you are serious about not using Groupon ever again because you felt offended by something as trivial as a Super Bowl ad, then I feel really sorry for you.

    If Groupon had committed a REAL injustice, I would understand your reasoning behind not using Groupon, but to stop using a company’s service because of an ad is childish at best.

    They were able to use their sales to contribute to various charities and causes. If you can’t see that and it doesn’t want you to use Groupon even more, then I don’t think there is any hope for you.

  • Too bad so many missed the joke–my family and I got a laugh out of ’em. I’ve worked in advertising for over 20 years, and my father started his first agency about 35 years ago after having worked on some of the biggest accounts at some heavyweight agencies (including Grey & JWT). I tell you that to lend credibility to my advice: Don’t let this (admittedly expensive) experience deter you from taking chances with your advertising in the future. The Super Bowl has become arguably the biggest platform for some of the world’s favorite ads/campaigns…and some of those succeeded due to such vagaries as those that brought you so much ill will. “Quirky” is underrated, and the world is already suffering too much bland, boring–and often ineffective–advertising. Try again…and roll the dice occasionally.

  • How many ways do you want this guy to apologize? He admitted that he made a bad judgment call on the ads. Just because they spent millions of dollars on the commercials doesn’t negate the $500,000 for the charities.

    Leave the guy alone already. He’s just starting out and just because he made one little mistake doesn’t mean anything. This is a guy who walked away from a $6 billion offer from Google. He clearly knows what he’s doing.

  • I’m glad you are pulling them, I hope this means not just the Super Bowl ad. But the offensive ad about Bikini Waxes being similar to the plight in the rainforest and the ad about who cares that whales are in trouble when it’s so fun to see them jump around.
    Seriously, I can’t understand how anyone could see the humor in these ads.
    Even my 10yr old son and my 9 yr old daughter were upset about the Super Bowl ad.

  • Really? Why are people so damn sensitive?! The ads were hilarious and for a good cause – what else makes charities cool?

  • You can’t satirize yourself. It’s not funny.

    The terrible look of the sad Tibetan man being forced to serve Timothy Hutton fish curry would have been great satire, pointing out how people are mean and cruel, oblivious. That they care more about saving money than about these causes.

    But it’s not true. We do care. You obviously don’t.

  • Overly sensitive people are overly sensitive. There’s no placating them, short of nuking Groupon from orbit (which you shouldn’t do, Groupon is great!). Seriously, people will complain about anything and everything. If someone’s going to leave in a huff because of their lack of a sense of humor, let them leave. The world will not miss them.

  • I’m sorry that you had to pull the ads. I thought they were clever and funny. It’s too bad the humor was lost on alot of people. It’s clear that those people are overly sensitive and don’t understand your company and the good that you do. I am alittle sad that I won’t be able to continue to see your commercials. They really made me smile.

  • I hadn’t seen the commercials (I don’t watch the SB) till now, but heard from a comment on Facebook.

    You intended to make fun of yourselves, like the mentioned Hulu commercial – but I only knew this with certainty because I was coming in after the fact, and I can certainly see why it was perceived as making fun of the causes.

    When people perceive someone as making fun of people in a weak position, it gets their hackles up. I think it would have done you good to run this by someone outside the group of people that were in on the joke – being aware that “Of Course we’re not making fun of an occupied people” unfortunately threw your instincts for other peoples perceptions off badly.

    Hope your day get’s better from here.


  • Great call. Although you have a few viewers who dismissed this by telling people to “relax”, which was both insensitive and condescending, you took the smarter road. I worked on a $10 million Superbowl commercial for FEDEX which was pulled the
    next day. We weren’t happy because it WAS really funny, with the original Wizard of Oz film mixed into it, but clearly the company was listening to it’s customers. It happens.

  • I’m glad that you’ve ended this campaign and am impressed that you have taken responsibility for it.

  • I’ll admit it, I was one of the more vocal critics on Twitter on Super Bowl Sunday and continued to rant about the tasteless ads in several conversations in the days that followed.

    You have changed my mind.

    Whether this is something to which you came yourself, whether you got some solid counsel pointing you in this direction or a combination of both, what this post says to me is that you are an entrepreneur who is both willing to admit error and then learn from it.

    I applaud your candor and accountability.

  • I’m very sorry there are so many people without a sense of humour. Sad to see the ads go.

  • I had not heard anything about this before today. I just went to YouTube and watched it. Can’t believe people are getting upset about that. Psh. With all the crap going on in this country and in this world, THAT is what people are getting upset about it??

  • caught Elizabeth Hurley doing a Brazilian forest/Brazilian wax thing last night… is this an an example of a more sensitive approach? Looking forward to a time when 14 year old boys no longer rule American media.

  • I thought the ads were funny, and it’s too bad you had to pull them. I think Groupon is a great company, and I love deals I get. Keep up the great work, and I hope your future ads are just as funny. They really showed the spirit (and humor) of your company.

  • I cannot believe that people are SO sensitive that they are throwing a fit about your ads. Kudos to you for pulling the ads in deference to their skewed opinions on them, but I’m willing to bet that most people are NOT offended. My gosh, there is PLENTY more to be offended about. In MY opinion, the Doritos ad where the guy was sniffing the pants that he’d just ripped off in order to garnish some crumbs, was in MUCH more distasteful than your ad.

    Anyone who ‘knows’ Groupon, knows that your intentions are wonderful and I hope that you are NOT beating yourself up for anything. Screw em!! I would NOT be pulling the ads, and if I did, I’d be making a new one poking fun at all the HYPER sensitive people!!!

  • The people who continue to have their feathers ruffled even after this apology help us to understand how the guillotines during the French revolution drew large cheering crowds. They are not offended based on any moral principle; otherwise they would be gracious in response to an apology. Rather, like those who found pleasure in watching heads fall into a basket, they are motivated by envy at those more successful than they are and are satisfied only when the “aristocrats” suffer. Show me a single person who takes the situation in Tibet less seriously than they did before, and I will eat my words (or perhaps some cake)!

  • The genius of Christopher Guest was apparent in your ads. I thought that they were superb, Groupon brings the lavish life to the masses and I get that! I will buy even more Groupon’s because of these ads, I know you have to do what is right for your company Mr. Mason and I respect you shouldering the decision to pull them, but the Americans that can take a joke will ALWAYS spend more than the ones who can’t. We’re just cool like that.

  • Another post and yet still no apology. It’s pretty clear you still think you were right to run the ads and we’re just too stupid to understand your smart humor.

    They weren’t funny. They were offensive. There’s a difference.

  • We have become so “PC” that we can’t even make jokes or laugh at all. This is true oppression.

  • I had not used GroupOn before the superbowl but I immediately purchased things afterwords.

    Get a grip people. I’ll support them just because they don’t care about political correctness.

    Gimme more ads!!

  • Ok, to me there is nothing wrong in the ad as other mention. Not sure how you collect the response why people did not like it.

    Anything controversy is a great way of marketing, event with a cost. With this controversy more people know about Groupon than Ad.

    My question is – is that intended purpose? LOL

  • No need to apologize! I’m in the same camp as the above – over-sensitive/PC liberals.
    Own it, and tell those critics to eat some chocolate. They clearly need the love-juice.

  • I found the comercials to be quite humorous. I particularly thought that the “deforestation” one was funny. Sorry to hear you are pulling them.

  • I’m sorry to hear that you decided not to stand your ground. The commercials were surprisingly clever satires, and unfortunately we live in a time when that sort of thing just flies over most people’s heads.

    With the rest of Super Bowl advertising striving for the lowest common denominator, it was refreshing to see something with real wit.

  • I thought the ads were perfect and wouldn’t change a thing. The apology was nice to those offended, but when it comes down to it you helped several causes and that’s what matters most. People disrespect women, religion, races, disabled people all the time and don’t have a problem with it.

    I applaud how the whole situation was handled and think the ads were ultra creative. I hope you continue to push the envelope and let creativity speak to the world.

  • Thanks. This is the response I think a lot of people have been wanting.

  • I appreciate the apology. I wasn’t offended, I just didn’t think it was great. I love Groupon and will continue to refer you to friends.

    At times, the pressure of an ad during a super bowl might cause some to try too hard to be funny. I like a straight forward ad. You have a great company.

  • I find it funny that when people complain, they are “oversensitive” and “too PC” and they should “grow up.” If you have to make a joke at someone else’s expense maybe it’s not the audience, maybe it’s the joke.

    I’m so glad all the cool kids thought the ads were fine and funny. You can have Groupon all to yourselves now.

  • I actually ended up subscribing to groupon because of this to find out more about the company. Not sure how often I’ll use the coupons, but I won’t be unsubscribing.

    For those that are unsubscribing, ask yourself this – what good are you really serving by refusing to patronize a company that has a history of helping charities all because you found one thing they did offensive?

    Putting more importance on a single misstep instead of a history of positive acts really seems misguided and selfish to me.

    Actions should speak louder than words, and I wish more corporations would follow groupon’s actions in supporting charitable organizations instead of just using their money to try to influence political campaigns.

  • I think many of the people here are missing the point while celebrating the narcissism of being “in” on some type of joke.

    I had never heard of Groupon before seeing these ads on television. My impression of the company was that it is a company that thinks the plight of Tibetans is funny. And I’m supposed to do research into the company’s corporate history to know that this is satire?

    I do realize that there will always be those who feel that being part of the crowd that “gets it” will be able to convince itself that someone googling “Tibet” means increased social awareness. Sure it does. And as someone else pointed out, these ads cost a lot more than half a million dollars divided three ways.

    So, by all means, everyone, next time you’re in Tibet tell them all how much they missed your wit when you tell them how much you saved on their cuisine.

    Might you have been convinced to run similar ads for soul food restaurants during the Civil Rights movement had you been around? I imagine the same in crowd would have found those brilliant, too.

    Carry on, and good luck with your company. Whatever you do. I won’t bother to find out.

  • Everyone makes mistakes but not everyone can say “I’m sorry.”

    It’s sad that Groupon is among that fold.

    The commenter who asked, “How hard is it to say ‘I’m sorry’?” hit the nail on the head. I’m sure it was difficult for you to pull advertisements you have spent millions of dollars on, but the more important and less expensive gesture was a simple, unqualified apology.

    People want to feel good about giving companies money, especially when the company in question is the beneficiary of a $1+ billion valuation.

    Get real, Andrew. This isn’t about being “quirky” (which was a completely condescending sidenote, for the record). It’s about owning up. Just do it already.

  • One final thought: those who are deriding the people who did not “get it” by claiming that those who were offended cannot find Tibet on a map, do not donate time or money to charitable causes, or even participate in the purchase of unnecessary goods could not be further off in fact or logic. Being offended at one does not preclude participation in the other. Incidentally, I am a performing artist and work with satire all the time. This wasn’t it. Those who got the “irony” of this at first viewing may participate in this materialist culture (that would be the only way I can see to have gotten irony out this in the first place), but not all of us do. One good thing: it does tend to reaffirm one’s commitment to recycling, bartering and community agriculture.

  • Just curious about your Super Bowl marketing strategy. You say above that “we thought we were poking fun at ourselves” with the ads. So the idea was you were going to introduce yourselves to millions of viewers who never heard of you by spoofing your service and the customers who use it? By portraying them as insensitive clods who care more about saving a few bucks on luxury items than serious world-wide social issues? And on the Super Bowl of all places, where broad humor rules the day, not subtle satire?

    Not offended by the ads, just puzzled about what they were trying to accomplish.

  • Love the ads. Don’t apologize. I have to laugh at the self-absorbed people who pretend to be so offended, because they don’t get the joke. They’re too busy finding something to be offended by, or to whine about.

  • I think it wasn’t at all about people being oversensitive. I just saw one of these commercials by accident with a rerun of Glee and I honestly think that these ads were edited to send and elicit a negative reaction–I would imagine that proper communication, especially for a progressive company is probably a very tricky thing. I would imagine that finding a company you can trust would be very difficult in such conservative times. But I wanted to say one thing, clearly, it’s not the public that is to blame here, they are reading these commercials exactly the way that they were meant to be read, exactly as they were edited and put together. There are probably people to blame here, but not the viewer–the viewer is reacting exactly the way someone wanted them to.

    I would say, in the future–as far as commercials go–picking the right ad agency is probably the most important step.

  • I thought they were hilarious! The lack of sense of humor by Americans is part of the reason my wife and I moved to Europe. Good job, funny stuff!

  • Have you ever been in a group of people who laugh at things that are just plain lame…. then you laugh at something clever and no one else does?

    How can that commercial with the guy getting hit in the crotch with a Pepsi be so popular while your ad gets complaints? Good grief.

    When the Tibet commercial started I said, “awww”, because their plight for freedom is a cause near and dear to my heart. But then it switched and I laughed out loud.

    In my opinion, you guys are just too damn clever for your own good. Next time, have a cute kid kick some guy in the balls. That’s sure to be an obnoxious yet uncontroversial hit.

  • I can MAYBE see how the Tibetan ad could be a titch distasteful on it’s own, but the three of them together as a series are totally hilarious.

    The people who are offended are just looking for something to be offended about.

  • I think the main lesson is, time for a new ad agency, and maybe a rotation/shuffling of the internal approvals from time to time to help “surface” these kinds of issues earlier.

    There were a lot of ads that tried to take risks, and throw in a little quirkiness… Most failed, but I can’t think of another ad that offended as many existing and prospective customers.

  • Because of the Tibet Superbowl ad I will never use whatever products you provide and will go out of my way to ensure that my friends, co-workers and family never use your products.

    I can also see that you edit this comments section which is in line with the Chinese communist regime. Glad you’ve learned your lesson.

  • I’m sitting here trying to wrack my brain on the offensive ads. Then i remember I thought they were hysterical. I loved your ads and I”m going to continue to use your site. YOu’re saving me money andmaking it possible for me to get out and do things I wouldn’t be able to afford if it was full prices. People really need to relax,

  • Really? “We’re sorry” is that hard to type?

  • I agree with most of the posts above. Please bring back the ads! Only an idiot with no common sense would be offended!!!

    Maybe bring back the ads but have a modal window that says:

    Common Sense Required
    Continue: Yes No

    And just provide links to the charities if they select no.

  • Done in poor taste. Sense of humor or not…touchy subjects and you hit a raw nerve.

    Quote: A great nation is like a great man.
    When he makes a mistake, he realizes it. Having realized it, he admits it. He consideres those who point out his faults as his most benevolent teachers.

    Now if MEETUP.COM would just consider the recent changes as done in poor taste, admit it and fix it too…but that’s too much to ask for from some, I guess. Bravo Groupon !

  • its a bummer that so much ire was raised, but so was awareness plus you got a weeks worth of headlines out of the deal. goodluck on the next ad, but just so you know im already offended in advance, just in case.

  • I hate that you guys are caving to the mamby pamby jackwagons that get offended everytime I sneeze and don’t cover my mouth. The ads were great hilarious and will live on in you tube infamy. Everyday the people of this country dissapoint me even more with their groupthink and need for conformity. Don’t give in take chances on your next campaign. And as the general manager of a business that directly benefitted from your services keep it up! Groupon is also helping me pay for my wedding so definitely keep offering the perssonal services like hair, makeup, and photography.

  • As a Tibetan, I cannot thank you enough for running the ad and I thought it was hilarious the first time I saw it and I kinda liked it cuz the message of the ad was really strong. All my friends were watching with me during the Super Bowl and their thoughts were similar or greater. When we looked into your ad, we were even more excited that Groupon is taking on causes such as Tibet, Rainforest and Save the whales. The other ads were as hilarious as Tibets yet the works of the ad is something to respect. I am sorry to hear that people were offended by your ads. I just want to say, keep on keeping on. Peace.

  • I didnt find it offensive at all. I can see how someone LOOKING for something to criticize would though. Honestly, the YO DADDY commercials were FAR more insulting and offensive than this.

  • Don’t sweat it A.

    This is exactly what you needed. Now you know who the loyal customers are. Remember your business if just starting and since you’ve created a following, you’ve separated the losers who don’t respect YOU or your company.

    Let me tell you a little secret. People only stay mad for a limited time.

    They are “FACEBOOK PEOPLE”
    Many of these supposed supporters of your products will quit and then come back. With the amount of money you probably seabed them and family time you created because they shard the coupon, they owe you.They know the commercial was a joke, but fail to be a realist and just go with the joke, not to YOU SUPPORT THE CHARITY. They are shameful, not you

  • “Thank you for apologizing. Now, how about making actual financial donations to the charities in the same order of magnitude of the harm you have done. Running 3 commercials during the Superbowl cost over 7 million USD. Add to that production costs and additional ad slots, and the total seems to be around 10 million USD.”

    @Gaven… so… spend the same amount of money in Superbowl ads on each of the charities? That’s not doing the right thing. That’s going out of business. A PR gaffe doesn’t make harikari requisite.

    If anything, Groupon proved that there is at least one more sacred cow in western culture. (And it’s not organized religion.) Sorry you decided to pull the ads.

  • Publicity is publicity. Got people talking didn’t it? People who didn’t know the issues Tibetans face may now be more knowledgeable because they had to look into it further to understand why people found it offensive. In my opinion, it was brilliant. The ad accomplished two things: People know what Groupon is, and they may be more educated about the world. If Groupon would have done a PSA type ad, no one would have paid attention. Well done!

  • Although you never came out and said “I’m sorry,” I do believe your heart is in the right place. The idea was good — the execution was horrible. And I do appreciate that you donated to some worthy charities along the way.

    I was one of many who had unsubscribed to Groupon following this mess. I’m now delighted to be back in the fold. Thank you.

  • I don’t quite understand what the big deal is about this commercial.

    I watched it, and it just seemed like a tie in with your social campaign to raise money and the idea of your business.

    Didn’t even seem like it was a “joke”. If it was, it failed at being funny.

    But, offensive? comon now.

    Still, maybe it was a little schizophrenic.

    If your gonna go with humor just focus on being actually hilarious.

    If your gonna go with social activisism, focus on charity and stay completely serious.

    Fire that Crispin ad agency. IMO, they kind of suck.

  • I was one of the viewers who was offended, and I don’t think that I was being overly sensitive. I appreciate and accept this apology. I will begin to use Groupon again, and I plan to move on and forget this ad campaign.

  • To those asking how hard it is to say “sorry,” and demanding that Andrew do so, a quick quote from above:

    “We hate that we offended people, and we’re very sorry that we did – it’s the last thing we wanted.”

  • I watched it three times and still can’t figure out what all the uproar is about. Seems fine to me. Keep running it if it works.

  • I saw the whale commercial before you pulled it. My husband and daughter and I were talking when it came on. It caught our attention so we turned and watched it. All three of us loved it. We didn’t talk about it much, just thought it was funny. I didn’t like the Tibet one (saw it on youtube) but loved the “Brazillian” one. I think it’s nice you apologized but really? It’s a commercial. Come on. The new toilet paper commercial where the “moms” talk about getting their butts good and clean is tasteless but no one is complaining. I’ll use my dad’s old adage…”Get over it”. Love Groupon! Ate at Cane’s. $10 off $20 worth of chicken fingers. I’m sure someone will post a comment about me now. Poor chickens….I must be a horrible person not to feel their plight…..

  • I think the way you could’ve made these ads funny without being offensive would have been to use fictional causes. You take the exact same approach (script, acting, directing etc.) but make up the cause…like “the XYZ Cannibal tribes in Southern Africa are fast disappearing…but they sure know how to cook.”…and then the Groupon coupon thing.

    But hindsight’s 20/20, right?

    Still, Groupon rocks and I’ll continue to promote and take advantage of the great deals you offer. Thanks for your honest and heartfelt blog.

  • I thought the ad was a bit weird when I first saw it, but I didn’t even consider “offensive” until I started hearing all the backlash about it.

    People feel good about themselves when they stand up for causes that have nothing to do with them, especially when they really don’t know anything about it and do it just because it’s “cool”. Carry on, Groupon, pay no attention to these cause of the month blowhards.

  • While I wasn’t immediately offended at the commercials, I do recall a sense of uneasiness while watching them, as if something was “off”. A lot of others did too, apparently.

  • It was NOT funny. Nice try but a failed experiment. Was this not run by a focus group group prior to airing? If so, the results would have been similar, albeit on a smaller scale. It potentially means that the consequence was intended, but the intensity of the backlash was unexpected. Controvery was desired but not at this level. Failed experiement.

    Also, to those who say get a sense of humor. Why dont we make a funny commercial about one of your family members who are in dire straits and get a good laugh out of it? Maybe make some change while we’re at it?

  • So sad to hear you are pulling your adds because of a vocal minority that takes life so seriously that they can’t appreciate what you have done in the world of marketing.

  • People make mistakes – successful growing companies will make a LOT of mistakes… but one thing I know:

    Groupon has done more GOOD than BAD – when it comes to the the support and tremendous exposure it provides to non-profits and charities.

    I learned of Imerman Angels DIRECTLY through a GROUPON email – and can say it’s changed my life:

    Groupon – keep doing what you’re doing – and keep on improving what you’re doing!


  • Personally, I think that people choose the way they feel. I didn’t wee what the big deal was and you raised money for a cause on top of it. Probably a lot more than the people complaining. What I appreciated in an article was the president pointing out that the real issue with Super Bowl ads was the sexualization of young women to sell products.

  • Yeah, I can’t say that I loved the ad. It was a bit confusing. I do think that people are so overly sensitive, it makes it hard to keep humor in our everyday lives. All I can say is GEEZ people LIGHTEN UP. LOL.

  • I’ve been working massive overtime since the Super Bowl and today was the first I heard of this controversy. I’m sorry, “controversy.” How can we as Americans get so worked up over the content of a television commercial or whether the color of our President’s skin makes him a foreigner yet be oblivious to much larger, actual controversies? I’d like to address a brief letter to people who were offended by this ad.

    Dear Sensitive Soul,

    Did you know that here, today, in America, there are real controversies toward which your righteous anger could be directed? Did you know that while you were busy complaining about wardrobe malfunctions and Super Bowl commercials, the top .1% (approx 140,000 tax filers, according to the IRS) of of our society earned 10% of all income? That means for every dollar earned in America 299,998,960 of us got 90 cents of it while this elite got the other 10 cents. If we all demanded this princely sum for our exertions, America could only support 1.4 million inhabitants. Did you also know that the courts have ruled that a corporation’s right to free speech now includes the ability to donate unlimited sums to campaigns? Did you know that corporations often donate to both candidates in a race, just to curry favor with the winner? As long as you find yourself in a frowny-face-angry-letter-writing mood, why don’t you just plop down and write our government a letter and let them know what you think?

    Let’s consider the world outside our borders for a moment, however. Did you know that on Super Bowl Sunday, while you were sitting on your couch licking the delicious Cheetos dust from your fingers, there were people living lives frought with misery that will probably lead to an untimely, miserable death? They’re too busy eeking out an existence to write angry, righteous letters but maybe you could write one on their behalf next time you get the urge to complain about something you see on TV.

    It’s just a thought. Oh, maybe also turn off the TV and read. I’d recommend Camus or Voltaire. You might just learn something about your own world and your life.

    Best of luck fellow traveler,

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