Thanks to everyone for the feedback on our launch of Personalized Deals – we’re so excited it’s finally in the wild!
We’re receiving enough repeat questions to dictate the creation of an FAQ. We’ll add to this post as more shared questions surface.
### What do I see if Groupon doesn’t have any personalization information about me?
There will continue to be a city-wide “spotlight” deal for when we know nothing about a subscriber. If we know a little personalization information, subscribers will see their personalized deal instead (we’ll also show them the city-wide spotlight deal if it’s different).
### Will I be able to see all the deals running in my city?
Yes and no. There won’t always be a full catalog of deals, but if someone receives a different deal than you, they can share it and you can still buy. Plus, everybody will still always be able to see the deal designated as the “feature” for that city and we’ll highlight a number of additional interesting regional deals on the Groupon homepage. This is our way of trying to maintain the simple “yes/no” decision of one deal a day that’s made Groupon so popular while running deals that fit the interests of more customers. If we do a good job with our personalization targeting, we don’t anticipate customers “missing out” on deals they would have wanted but weren’t sent to them; we’re excited to hear what people think once they start receiving personalized deals, and as always, the site will evolve in the direction dictated by our customers.
### I love Groupon because it helps me discover new businesses that I didn’t know I’d like. Will that go away with personalization?
Not at all – we realize that discovery is a core part of Groupon. Personalization on Groupon is mostly about removing the most egregiously offensive deals while continuing to provide your daily dose of serendipity. This also allows us to feature more businesses than before. You will start to see more deals in your email and on the homepage over time, which gives you exposure to even more new businesses.
### I often buy Groupons as gifts – how will I do that now that I’ll only see deals that are personalized for me?
If we get personalization right, you’ll still see plenty of deals that will make great gifts, both as the one that we feature for you and also in the area where we show more great deals nearby on the side.
### I’m a merchant – does this mean that less subscribers will see my deal?
No – in fact if we do our job right, more subscribers will see your deal. As we get better at sending people deals they care about every day, we think overall engagement will increase, growing the Groupon pie and benefiting all businesses.
### How can you know what deals I want based on just my ZIP code, gender and age?
That’s not all we care about, we’re just asking for these first because they are really important. For example, people generally spend most of their free time close to home. All else equal, a deal near where you live will be preferable to one way across town. The other things are also fairly predictive in a lot of cases. At the same time, we will get better as we learn more about you whether by seeing the things you buy on Groupon or as you fill out your “My Profile” page (located under “My Stuff” if you’re signed in) with more information.
### What do you do with information about me?
We take your personal privacy very seriously. This information is being used expressly to help us give you deals that suit you better. Related to this, we recently became certified by TRUSTe. Earning certification involved a review of what information we gather, how we keep it secure and how we make use of it. We think it confirms that we’re protecting you extremely well and following best practices here.
### What if I don’t want a personalized deal to replace the city feature I’m used to?
Even when we give you a personalized deal, you will always still get to see the city spotlight deal. This will give you a choice of the deal we think you’ll want most, plus the usual feature (if that’s different). We’ll also sometimes promote a few others that are available in different parts of your city. In other words, you still get to see the deals you would have seen before — and often will see more.