Patty Morrissey, head of social innovation, leads the corporate responsibility arm of Groupon. She recently talked with Forbes about Groupon’s current crowdfunding campaigns and other social impact programs.
“If I were to tell you about a global platform designed to connect millions of customers with independently owned businesses, that generates local jobs, local wealth and local prosperity, you might think that I’m describing a B-corporation social enterprise, but that’s Groupon,” explained Patty Morrissey.
Rahim Kanani: As head of social innovation at Groupon, how would you define the scope of your work and why it’s important to the founders?
Patty Morrissey: Social change has always been important to our founders. Groupon was born out of a collective action fundraising platform, The Point. Today our leaders know that as the global leader of local commerce, we are also reliant on diverse communities of local businesses and engaged customers. We are invested in fostering the success of the communities where our merchants, customers, and employees live and work not simply because we care, but because our business depends on these communities.
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